Elements of a Good Digital Marketing Plan for Your Medical Practice
Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. After all, 35 percent of…
Beyond the Buzz: ‘Tis the Season to Get Social
With less than a week to Christmas Day it’s still not too late to add some festive cheer to your healthcare social media marketing. In today’s article I will share…
Will 2015 Be the Breakout Year for mHealth?
While on the one hand, many are proclaiming 2015 to be the year that M-Health finally becomes mainstream (and certainly CMS’s announcement that they will pay $42 per month for…
10 Best Jobs in Healthcare
Over the years I've supported young healthcare professionals with my ideas about the best jobs in healthcare. These usually arose as a result of the difficulty I found in finding…
Healthcare 2014: A Retrospective
Looking Back & Looking Ahead: What You Need to Know About Healthcare Right Now. Looking Back & Looking Ahead: What You Need to Know About Healthcare Right Now. Looking Back: Healthcare…
The 23rd Immutable Law for Healthcare Marketing
Much has changed in the couple of decades since Al Ries and Jack Trout—both highly respected marketing strategists—published The 22 Immutable Laws of Marketing. Much has changed in the couple…
5 Things to Consider in Your Healthcare Big Data Strategy
Big data is bringing big benefits to health care. Fewer hospitalizations and readmissions, better diagnostic tools, newer and safer medications, reduced healthcare costs and improved patient outcomes are all the…
In Praise of FDA Collaboration: The Cardiac Safety Example
The Food and Drug Administration gets a lot of grief. Some think the FDA is too restrictive, keeping useful drugs and devices off the market and thus harming patients. Others complain that…
PQRS and the Benefits of Participating in 2015
What is PQRS? What is PQRS?The Physician Quality Reporting System (PQRS) initially known as Physician Quality Reporting Initiative (PQRI) was created under the 2006 Act – Tax Relief and Health…
Looking for a Healthcare Marketing Firm? Versatility Is the Key
Darren tries in vain to explain content marketing to a highly suspicious Larry Tate. Darren tries in vain to explain content marketing to a highly suspicious Larry Tate.Over the past…
