Don’t Use Rotating Banners for Your Medical Device Website
“Our themes don’t have sliders… Because sliders suck.” YoastHow many rotating banners do you currently have on your homepage?The typical client wants many banners on the homepage of their website.…
How Your Hospital Marketing Programs Can Improve Public Health
Is hospital marketing a tool that can do more than just sell medical services? With Ebola prevalent in the news, public health is on people’s minds. Hospitals can use this…
Is IRO Right for You?
You often hear the terms “peer review”, “independent medical review”, “hospital peer review” and “medical peer review” thrown around and you might be wondering what the difference between them is.…
2015: The Year of Interactive Television for Patients by Patients
The power of interactive patient-driven TV. The power of interactive patient-driven TV.I started as a television reporter at age 22 in 1972 in Charlotte, North Carolina. I was terrified. I…
Good News and Bad News for Young Medical Professionals
There’s good news and bad news coming out of the latest Merritt Hawkins’ survey of medical residents in their final year of training. The good news for resident physicians is…
Crowdsourcing Citizen Superheroes
It’s the number one killer in America, and for some it can have a dramatic presentation. For the nearly half of Americans who have heart disease, risks of suffering from…
Will Pay-for-Performance Make You a Better Doctor?
At an altitude of 30,000 feet, the healthcare reform objectives that link financial incentives to performance shine brightly. There are no protesting voices calling for poor outcomes, more medical errors…
Reputation Management: Physician Friend or Foe? Dr. Kevin Pho Weighs In [PODCAST]
Physicians know they need to be concerned about online reputation management. Getting started in social media can be a real challenge for physicians. Determining which platform to join, what to…
Hepatitis C Drug Battle: What’s Going On?
Just give me the cheapest oneMakers and buyers of new Hepatitis C drugs have been slugging it out in public lately. What’s going on and what are the broader implications?…
Are You Wasting Your Time with Facebook?
Social media in general—and Facebook in particular—can be a double-edged sword. If you don’t have your finger on the pulse of any given platform or media, what’s really hot today…
