Millennial Update: What Healthcare Marketers Need to Know
Recent surveys have refined the profile of “Generation Y” and some of the things that healthcare marketing professionals should recognize about reaching the sometimes-elusive, and loosely defined, Millennial Generation include:…
7 Trends Driving Global Health and Life Sciences in 2015 [INFOGRAPHIC]
There are presently massive shifts occurring in the competitive global landscape of health, and particularly in the life sciences. As we approach 2015, it is imperative that leaders in the…
Why Wait Times Matter in Physician Marketing
One of the eternal struggles for physicians is the balance between maximizing revenue and valuing patients’ time. Squeezing in as many appointments as possible may seem like the best way…
When It Comes to Health Rewards, It Seems the World Is Flat
Health Reward Programs Throughout the World Health Reward Programs Throughout the WorldTen years ago, rewards for healthy behavior barely existed in the United States and certainly were not prevalent throughout…
The Benefits of Lean Processes in Radiology Practice Management
The increasing competition in private practices puts a significant burden on your shoulders. You’re no longer just required to deliver excellent results but you also want to cut on costs…
Obamacare Means Increased ER Utilization
The Affordable Care Act will allow 30-40 million new patients to have access to hospital services – particularly emergency room services. ERs are already notoriously overrun and patient dissatisfaction about…
Why Outsourcing Is a Brilliant Strategy for Healthcare
Many sectors agree that cost saving is the number one reason why companies rely on outsourcing to run certain areas of their organization. Doing so allows them to focus on…
Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It
Attracting patients for a clinical trial is one thing, keeping them involved from start to finish is another. Clinical trial marketers face the constant challenge of recruiting patients for clinical…
How to Convert Gen Xers With Your Healthcare Mobile PPC Strategy
In the online marketing world, as in the medical world, it’s imperative to keep up with the times. Medical practice is constantly evolving and so too is your target market.…
Embrace: A New Kind of Wearable
A new era of wearable sensors is being ushered into existence, led by the debut last week of Embrace. Embrace was launched last Wednesday by Empatica through their Indiegogo campaign.What's so different about Embrace? …
