3 Often-Neglected (But Powerful) Internet Marketing Tools for Healthcare
Healthcare’s intensely competitive environment has hospitals, group medical practices and providers scrambling to win and/or protect market share. Sometimes, as Aristotle Onassis put it, “The secret of success is to…
Personalized Medicine: Reimbursement and Marketing Challenges
We are undoubtedly in the midst of major change in how healthcare is delivered, measured and paid for. As with all periods of great change, there are going to be…
The Importance of the Cloud and Data Security in Healthcare
Many healthcare organizations are embracing cloud computing to improve data analytics efficiency and reduce administrative costs. The cloud lets healthcare professionals access patient information from any Wi-Fi-enabled device at any…
36 Uses for Video: Magnify Your Healthcare Marketing Big Time
The Internet is video-rich. By some estimates, half of all the traffic online is in video format. And, healthcare marketing is increasingly embracing video as a means to effectively and…
Mayo Clinic Center for Social Media: Lee Aase [PODCAST]
It is universally held that social media is inherently "social" but it does not always follow that social media is friendly too. In the case of Lee Aase, Director of…
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BioPharma Beat: Is Commercial Support of CME A Bad Idea?
Let’s start with a few realities: Let’s start with a few realities:More than half of all physicians in practice in the US graduated from medical school at least 20 years…
Prioritizing Security in the Era of Healthcare BYOD
The excitement surrounding the bring your own device (BYOD) trend is undeniable, but it’s usually spoken of in the benefits it brings to businesses. Other industries have experimented with having…
The Compelling Case for Doctors to Warmly Embrace Social Media
Most doctors recognize that healthcare’s “starting line” moved some time ago.The typical care continuum now begins online, long before the first medical office appointment or doctor-patient face-to-face encounter. Among the…
Doctor Discipline: Resources for Judging Quality in Health Care
Summary: When we display prices for medical treatments, inevitably the question of quality comes up. Since price and quality are both hidden from public view in health care, we are…
