Your Logo’s Attitude Creates Brand Latitude
First impressions may not be everything, but they certainly matter. In fact, 19th-century British novelist Jane Austen nearly made First Impressions the title of her masterpiece Pride and Prejudice because…
Should Your Doctor Consider Medical Costs?
This blog is devoted to an examination of medical quality. Cost-effectiveness is woven into many of the posts as this is integral to quality. Most of us reject the rational…
Insurance Verification and Pre-certification: Two Separate Issues
Over the past several years, orthopedic revenue cycle management has been impacted by the number of changes taking place throughout the healthcare industry. Not only have government programs such as Medicare and Medicaid…
What’s Your Patient Navigation Strategy?
Patient navigation has become the new favorite strategy for healthcare organizations trying to overcome the challenges of a fragmented care continuum. Whether seeking control over a complete episode in a…
5 Things You Need to Know About ACA in 2015
Five years into the Affordable Care Act, the healthcare climate of the United States has continued to evolve and improve. While there are some long term changes required that have…
Health Care: A Modern-Day Blade Runner?
Throughout the health ecosystem new technologies and medical advancements enter the market every day. Throughout the health ecosystem new technologies and medical advancements enter the market every day. Yet, as Jonathan Bush, President and CEO…
Personalized Medicine and a Cure for Cancer
This week we had a double dose of news about the fight against cancer. And there is more to come, as two major medical conferences take place almost simultaneously. Leading…
Adapting to Millennials with Health Care Technology
Home health monitoring is going to increase in use over the next few years as doctors and patients seek more information. While the Boomer generation is going to be the…
Inbound Marketing for Medical Devices: Mistakes to Avoid
More and more companies are turning to an Inbound marketing strategy as we approach 2015 and the Medical Device industry is no different. An important aspect to any marketing strategy…
Text-Only vs. Multimedia Enhanced Radiology Reporting (MERR)
Throughout RSNA 2014, we have seen that the world of radiology is evolving. Beyond practices and legislation, technologies are expanding the way in which we collect, analyze, and share data.…
