When It Comes to Health Rewards, It Seems the World Is Flat
Health Reward Programs Throughout the World Health Reward Programs Throughout the WorldTen years ago, rewards for healthy behavior barely existed in the United States and certainly were not prevalent throughout…
The Benefits of Lean Processes in Radiology Practice Management
The increasing competition in private practices puts a significant burden on your shoulders. You’re no longer just required to deliver excellent results but you also want to cut on costs…
Obamacare Means Increased ER Utilization
The Affordable Care Act will allow 30-40 million new patients to have access to hospital services – particularly emergency room services. ERs are already notoriously overrun and patient dissatisfaction about…
Why Outsourcing Is a Brilliant Strategy for Healthcare
Many sectors agree that cost saving is the number one reason why companies rely on outsourcing to run certain areas of their organization. Doing so allows them to focus on…
Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It
Attracting patients for a clinical trial is one thing, keeping them involved from start to finish is another. Clinical trial marketers face the constant challenge of recruiting patients for clinical…
How to Convert Gen Xers With Your Healthcare Mobile PPC Strategy
In the online marketing world, as in the medical world, it’s imperative to keep up with the times. Medical practice is constantly evolving and so too is your target market.…
Embrace: A New Kind of Wearable
A new era of wearable sensors is being ushered into existence, led by the debut last week of Embrace. Embrace was launched last Wednesday by Empatica through their Indiegogo campaign.What's so different about Embrace? …
3 Often-Neglected (But Powerful) Internet Marketing Tools for Healthcare
Healthcare’s intensely competitive environment has hospitals, group medical practices and providers scrambling to win and/or protect market share. Sometimes, as Aristotle Onassis put it, “The secret of success is to…
Personalized Medicine: Reimbursement and Marketing Challenges
We are undoubtedly in the midst of major change in how healthcare is delivered, measured and paid for. As with all periods of great change, there are going to be…
The Importance of the Cloud and Data Security in Healthcare
Many healthcare organizations are embracing cloud computing to improve data analytics efficiency and reduce administrative costs. The cloud lets healthcare professionals access patient information from any Wi-Fi-enabled device at any…
