Social Media and FDA Regulation for Medical Devices
When marketers use the term “social media,” most people immediately think of Facebook and Twitter. While these platforms have certainly proven beneficial in generating interest in many types of products,…
ACO Prescription: Cure or Disease? [INFOGRAPHIC]
What are your thoughts on Accountable Care Organizations (ACOs)? We want to know. What are your thoughts on Accountable Care Organizations (ACOs)? We want to know.Do ACOs provide benefits? Do ACOs reduce…
BayCare Health: Delivering a Consumer-Driven Brand Experience [PODCAST]
Stewart Schaffer, CMO BayCare Health Stewart Schaffer, CMO BayCare Health Stewart Schaffer, Chief Marketing Officer for BayCare Health System in the Tampa, FL area talks with Lonnie Hirsch, Co-Founder of Healthcare…
Common Mistakes to Avoid When Marketing Your Medical Practice Online
Internet marketing can help your medical practice grow, help to sell your auxiliary products and services and put important health information in the hands of patients between appointments. However, Internet…
A Three-Pronged Approach to Organizational Analysis
When was the last time your organization performed a SWOT analysis? If you aren’t familiar with SWOT (strengths, weaknesses, opportunities and threats) it’s a widely used strategy in many industries,…
Ebola or Epic: Which Do US Hospitals Fear More?
How’s that for workflow? How’s that for workflow?I don’t laugh easily, but I did chuckle when I heard that a Texas hospital was blaming its electronic medical record for the…
3 Steps Toward Preparing for a Provider Rating System
There has been a lot of dialogue lately regarding CMS’s potential expansion of a star rating system to providers. Not surprisingly, it is being rather heavily opposed. The difficulty with…
Why Patients Need “E Interventions” Now
"The future is here, it's just not evenly distributed yet." – William Gibson "The future is here, it's just not evenly distributed yet." – William GibsonWe can sequence human genomes of babies…
Did We Learn the Secret to Fixing Healthcare in Kindergarten?
Do you remember at age five sitting anxiously at your desk waiting for the teacher to pass back that math or grammar test you took the week before? Do you…
What Is HIPAA Compliant Hosting?
According to security guidelines established by HIPAA (the Health Insurance Portability & Accountability Act), it’s not only covered entities—that’s those who provide treatment, payment, and operations in healthcare—but also…
