Bragging Rights: How Personal Branding Benefits Doctors
“Almost every culture has its own metaphor about what happens to people who are judged by their peers to be overreaching,” according to an article in the Harvard Business Review.…
A Tale of Two Sensors: Misfit Shine vs. FitBit Zip
On a 5-day back-packing trip in British Columbia, I put two sensors to the test. While neither were designed specifically for this purpose, my impressions are definitely relevant to the…
Patient Safety Lessons All Around Us
As the Telluride Patient Safety Summer Camp 2014 Sessions come to a close, we are buoyed by our ever-expanding network of young and enthusiastic health care providers in-training, turning patient…
How to Tackle Vague Requirements in Health IT and Medical Device Software
These days it’s pretty easy to build almost any kind of software you can imagine — what’s really hard, though, is figuring out what to build. As I work on…
5 Things CIOs Should Do in Light of the Recent Patient Records Theft
Community Health Systems, which manages 206 hospitals in 29 states, reported this week that they were victims of Chinese hackers who infiltrated and stole more than 4.5 million patient records.…
5 Values You Should Prize in Physician Compensation Models
When it comes to shifting models of physician compensation, there are many considerations ,and at times, it can be difficult to decide where your focus, as a physician or…
Is Google Adwords a Good Marketing Option for Physicians?
Is Adwords and other pay per click sites a respectable marketing choice for physicians? Since 2000, Google has been leveraging their Adwords model to generate income. Is Adwords and other…
Patient Reactance: What It Is and Why Clinicians Need to Be Aware of It
Can you say “reactance”? Don’t feel bad, I wasn’t familiar with the term either until recently. But as you will see, anyone that has ever been a patient will catch…
Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know
Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare. Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare.…
CMS Proposed Payment Changes for Outpatient Procedures
On July 14, 2014, the CMS released its Proposed Hospital Outpatient Prospective Payment System (OPPS) schedule for out-patient departments, ambulatory surgery centers (ASCs) and the Medicare Physician Fee Schedule (PFS).…
