Stanford Ends Anthem Contract, Cites PriceCheck Data
Summary: Price transparency has some unexpected consequences. Stanford, the big university-centered health system, cut off its contract with Anthem Blue Cross, the big California insurer, on September 5. Anthem…
How to Focus Your Medical Device Marketing Strategies?
If you are having problems getting leads for your medical device, is it possible you have lost your focus? Marketing campaigns that are too broad will negatively impact conversions. For…
HIMSS Privacy and Security Forum: Managing Social Media While Protecting Privacy and Security
I spoke at this week's HIMSS Privacy and Security Forum in Boston on the privacy and security issues surrounding the use of social media by health care organization workforce members.…
Apple Watch: Not a Digital Health Breakthrough – Yet
As a surprise to no one, Apple announced a smartwatch at the company’s event yesterday in San Francisco. Apple has been under mild pressure to introduce such a device to…
Measuring Physician Productivity through RVUs
When it comes to the financial bottom line, medicine has evolved to be a business. When it comes to the financial bottom line, medicine has evolved to be a business.…
Interoperability of Electronic Health Data: Is It Time to Herd Unicorns in a New Direction?
While most of the Information Technology world was focused on Apple this week (okay, even I had one monitor tuned to their live stream), those of us who pay most…
OCR Audits: The Skinny
Linda Sanches, Senior Advisor, Health Information Privacy, at OCR, DHHS, spoke with Tom Sullivan (@GovHITeditor) at the HIMSS Media #HITprivacy and security conference in Boston on September 9, 2014 about…
The Pros and Cons of Outsourcing Medical Billing
If you’re a doctor or a practice manager, one of the hardest and most financially impactful decisions that you will have to make is choosing between outsourcing your medical billing…
3 Ways Physicians Can Increase Their Social Media Following
Social media is like a garden: It needs constant tending to grow and if it is neglected, it dies. Adding a social media element to your marketing campaign can be…
China Syndrome: Rich Flee Mainland for Medical Care Abroad
Coming for radiation treatment in the US? Coming for radiation treatment in the US?I feel bad for the patients profiled in Desperate Chinese Seek Medical Care Abroad in the Wall Street…
