The Art of Strategic Communications Planning and Content Marketing
Strategic communications planning is defined as communicating a concept, a process, or data that satisfies a long term strategic goal of an organization through a process of advanced planning, according to…
DOCTOR Project Launches Consumer-Friendly Reports on Physicians [TRANSCRIPT]
Jim Chase, president of Minnesota Community Measurement Jim Chase, president of Minnesota Community MeasurementThis is the transcript of my recent podcast interview with Jim Chase, president of Minnesota Community Measurement.David…
7 Great Tips for Securing Personal Health Information
Healthcare professionals deal with sensitive patient information on a daily basis. Healthcare professionals deal with sensitive patient information on a daily basis. Under the Federal HIPAA guidelines, it is the duty…
Factors Affecting Wound Market Growth Rates
Gauze dressings, bioengineered skin, alginates, negative pressure devices, cellular growth factors, hydrogels, antimicrobial dressings — all of these products (and more) represent the practice of wound management for the entire…
Eight Things We Are Looking for From Apple’s Healthbook and iOS 8
With the rise of popular wearables like the Nike Fuel band and Jawbone Up, and health-based applications for smartphones, personal health is shaping up to be the next major area…
There’s a MERS Patient in Your Hospital: Now What?
This week we learned from the Centers for Disease Control and Prevention about the first case of MERS (Middle East Respiratory Syndrome) that appears to have been transmitted from one person to…
Healthcare Companies Are Now Technology Companies?
In order to maintain a competitive advantage in the constantly evolving healthcare market, many organizations are investing in technology platforms that give them scalability to offer better tools, apps, and…
The Ultimate Tech Product Test: “Is It Good Enough for Mom?”
photo credit Jeffrey Makowka via Twitter“If you’re not developing for the 50+ market, you should be,” said Sanjay Khurana, Director of Thought Leadership for AARP. photo credit Jeffrey Makowka via Twitter“If…
Hardball Questions to Ask BEFORE Selecting a Marketing Partner
The confusion is common…and somewhat understandable.Just as patients cannot easily evaluate and compare surgeons, it can be difficult for provider management to understand the differences among marketing companies. The confusion…
Staying Competitive – Financing Medical Equipment and Technology in the Global Healthcare Market
Across the world, the demand for healthcare services and expectations of quality of care and treatments are rising. Increased life expectancy is swelling the proportion of older people who in…
