LinkedIn Publishing: Reputation Management Tool for Physicians
We often make the point that LinkedIn has a business and professional flare that is a “natural” for showcasing the expertise of doctors and hospital executives. LinkedIn’s newly expanded publishing…
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ICD-10 Readiness Survey Results
With the ICD-10 compliance deadline quickly approaching, every healthcare organization should be focusing on completing testing. The "go live" deadline is October 1, 2014. With the ICD-10 compliance deadline quickly approaching, every…
Wearable Computers, Biosensors and Sanity
Announcing the Life Force 3000 Smartwatch—the fashion accessory that continuously monitors health status by sampling body temper Announcing the Life Force 3000 Smartwatch—the fashion accessory that continuously monitors health status by sampling…
Hashtags for Healthcare
When it comes to utilizing social media for marketing purposes, hashtags (#) are a must. That includes the healthcare industry. When it comes to utilizing social media for marketing purposes,…
Lankford Introduces Legislation Giving Congressional Authority to Interstate Health Care Compact
In February, Rep. James Lankford (R-OK) introduced legislation (H.J.Res.110) that would give Congressional approval to states entering the Health Care Compact. This is an important step forward for one of…
Convenience: The Frightening Undercurrent of Healthcare Competition
“You nailed it,” one doctor wrote. “Healthcare is changing and CONVENIENCE is just one of the operative concepts for future consumers of healthcare.” “You nailed it,” one doctor wrote. “Healthcare…
15 Minutes Could Save You…Nothing in Medical Bills
Two medical bills arrived in the mail over the weekend. One requested $525 for a specialist office visit, another $250 for a routine colonoscopy at a hospital. Since I don’t…
#SXSW2014’s Healthcare Innovation Agenda
Last Friday marked the start of SXSW 2014 in Austin, TX — a meeting that pulls creatives and innovators from healthcare, media, film, tech and more, to learn, exchange ideas…
ESR’S EuroSafe Imaging: Supporting and Strengthening Medical Radiation Protection
ECR 2014 is hardly a day old and ESR has already made a splash with its new initiative, EuroSafe Imaging–a mission “to support and strengthen medical radiation protec ECR 2014…
5 Reasons Hospital Marketing Will Benefit by Devising Digital Plans
Depending on fiscal year cutoffs, hospitals utilize different timeframes for establishing budgets. If your fiscal year marketing budget is up for review soon, it may not be as simple as…
