Playing for Better Health with BioGaming
Have you ever hurt Have you ever hurt your back, had a sports related injury, suffered a strain or sprain, broken a bone, or had surgery? If so, you have…
Playing for Better Health with BioGaming
Have you ever hurt Have you ever hurt your back, had a sports related injury, suffered a strain or sprain, broken a bone, or had surgery? If so, you have…
Turn Your Medical Device’s User Manual into an Online Marketing Tool
Education is one of the tried and true tools of any medical device marketer. Putting your product into the hands of a potential user and showing him or her how…
Beyond the Buzz: An Essential Guide to Becoming a Healthcare Influencer on LinkedIn
Are you on LinkedIn? Would you like to take your LinkedIn marketing to another level? If you answered yes, then today’s article is for you. I am going to show…
5 Bits of Actionable Info from AAOS 2014 for Your Ortho Department
Thousands of orthopedic surgeons descended on New Orleans this month for their Annual Meeting. Key research results and industry leaders’ opinions were on display. Here’s the actionable information that you…
Why Are Hospitals Still Using Pagers?
If you read the marketing copy of nearly any large hospital or health system, you’ll see references to “state-of-the art equipment” and “cutting-edge technology.”And it’s often true. Advances in areas…
The Website as Part of a Strategic Hospital Marketing Plan
Designing an effective hospital website is getting a lot more complicated than it used to be. According to Health Leaders Media, hospitals' quality metrics are under tight review by payers. The…
First Principle of Enduring Success: Existing Patients First
Some fundamental business ideas deserve repeating:Successful marketing—and practice growth—begins with taking care of existing customers/patients first. Some fundamental business ideas deserve repeating:Successful marketing—and practice growth—begins with taking care of existing…
Telemedicine Robots Let Doctors “Beam” into Hospitals
The doctor isn’t in, but he can still see you now. The doctor isn’t in, but he can still see you now.Remote presence robots are allowing physicians to “beam” themselves…
WEF’s Top 10 Innovations for 2014: How May These Impact the Future of Healthcare?
The World Economic Forum (WEF) recently issued its predictions for the top 10 emerging technological innovations. The World Economic Forum (WEF) recently issued its predictions for the top 10 emerging technological innovations. At least…
