Three: The Most Persuasive Number in Communications
Three is powerful Three is powerfulHow important is the ease, speed, and accuracy of the messaging in your marketing communication? When you deliver a PowerPoint presentation about your medical device…
BioPharma Beat: A Data-Driven History of Bioinformatics
In this installment of BioPharma Beat, we bring you an interview with Hallam Stevens, who just published a fascinating book on the History of Bioinformatics.Life Out of Sequence: In this…
Neurochemistry and the Art and Science of Storytelling [VIDEO]
Studies reveal hard science data behind why the sometimes fanciful, sometimes fictional art of storytelling is a highly effective as a communications tool. Studies reveal hard science data behind why…
Paternalist vs. Patient-Centered Approach to Patient Engagement
I am always a bit ambivalent about coming off as “too preachy.” I am at an even greater loss as to when it’s OK to find fault with what others…
Why Organizational Leadership Is Plural, Not Singular
Roughly 100 percent of all physician offices are busy places. Roughly 100 percent of all physician offices are busy places. But you only have to look at the monthly statement…
Making a Physician Website ADA-Compliant Can Increase Your Bottom Line
Providing potential patients with useful, relevant information can be a great way to turn leads into appointments. Physician marketers often pay close attention to the content and design of a…
HIMSS14: The IT Market and US Healthcare – Big and Getting Bigger
I hope you were as interested as I was in the whys and wherefores of the dominance of the United States in the healthcare IT market; I wanted to hear…
End-to-End ICD-10 Testing: Are You Prepared?
According to a recent survey, less than 10% of physician practices are ready for the upcoming transition to International Classification of Diseases, 10th Edition (ICD-10), up from less than 5%…
IT to Connect Patients More Closely to Medical Staff
Inspira, a healthcare network from southern New Jersey, USA, sees IT as a key component for two main reasons. On the one hand, it helps in delivering higher-quality care more…
Three Ways a Hospital Can Use LinkedIn
Launched over 11 years ago, LinkedIn is still one of the top social networking websites out there today, with over 277 million users in over 200 countries and territories worldwide.…
