ObamaCare and Jobs
A primary criticism of the Affordable Care Act is that it creates incentives for employers to hire fewer full-time employees. A primary criticism of the Affordable Care Act is that…
How 23andMe Got in Trouble
Open sesame? Open sesame?Lukas Hartmann shares a great, detailed story (My deadly genetic disease was just a bug) of what happens when a self-described nerd is “confronted with a life…
Online Marketing Strategies for Clinical Trial Recruitment
Attracting and enrolling qualified candidates is the key to conducting successful clinical trials. Having a significant base of candidates increases the opportunity for statistically significant results. The initial pool must…
CVS Kicks the Habit, with Implications for Consumer-Centered Healthcare
CVS/Pharmacy’s recent announcement that it will cease selling tobacco products in all its stores by October 1 made headlines nationwide. The decision underscores the growing power of the consumer in…
CVS and Cigarettes: Asking the Wrong Follow-Up Question
After CVS, what’s next for smoking? After CVS, what’s next for smoking?CVS’s decision to stop selling cigarettes is a smart one. Cigarette sales are incompatible with the company’s positioning as…
The Role of a Certified Nurse-Midwife [INFOGRAPHIC]
What Is a Certified Nurse-Midwife?Certified nurse-midwives are licensed healthcare practitioners educated in the two disciplines of nursing and midwifery and are certified by the American Midwifery Certification Board.Although unknown to…
Defining the Point of Care Market
It’s useful to segment and analyze markets for developing company and product strategy or analyzing a competitor’s actions. Such an exercise helps illuminate why companies and markets do what they…
Let Strategy Drive Healthcare Marketing Decisions (Part 3)
We’ve all been there. That place where we’re executing carefully crafted marketing plans, launching highly targeted and creative strategies, balancing both the over-stressed marketing team’s time and the under-resourced budget…
Legacy Videos By the Terminally Ill: What Does the Future Hold?
What’s over the horizon? What’s over the horizon?It’s been common practice for decades – and probably longer – for terminally ill parents to write letters to their children. The idea…
What Is the Penalty for a HIPAA Violation?
HIPAA violations are expensive. The penalties for noncompliance are based on the level of negligence and can range from $100 to $50,000 per violation (or per record), with a maximum…
