Why Point-of-Care Diagnostic Testing Will Become a Game-changer in Healthcare
Today, aside from the management of chronic conditions, healthcare is shifting the weight of its emphasis away from the mere control of diagnosed diseases toward earlier detection and even prevention.…
3 Video Concepts: Creative, Low Cost, Compelling Hospital Marketing
Some 89 million people in the US are going to watch 1.2 billion online videos today. (Yes, just today.) Some 89 million people in the US are going to watch…
Wait Watchers: ER Appointments Differentiate a Hospital Brand
Emergency Room appointments—for non-threatening care—are a flipping great idea.Ask a few patients in the Emergency Department (ED). Nobody likes to wait. And hospital wait times are—for both patients and administrators—a…
Patient Recovery: A Solution to Improve Healthcare
A healthcare system aligned toward patient recovery may reduce healthcare costs by 10%, while improving health and healthcare delivery. A healthcare system aligned toward patient recovery may reduce healthcare costs…
“I Felt Like a Hostage”: Towards a Solution for Medical Price Transparency
I recently wrote an article critical of a business groups’ approach to improving transparency of prices for medical and hospital procedures. However, we do have a serious problem when it…
Advantages of Local Search and Online Marketing for Clinical Trials
Finding patients to take part in clinical trials is more difficult than other clinical trial tasks. Finding patients to take part in clinical trials is more difficult than other clinical…
ACR’s Teleradiology White Paper: What It Means for the Industry [VIDEO]
The ACR white paper about best practices in teleradiology that was published in 2013 has been a popular discussion topic over the past several months. The ACR white paper about…
Consumer Survey: The Virtual Waiting Room
Accenture conducted a consumer survey on patient engagement and created an infographic that highlights the interesting results. The survey assessed public attitudes toward their medical providers' electronic capabilities, as well…
The Secret to Healthcare Marketing ROI: Focus, Focus, Focus (Part 1)
PART ONESomeone once asked me about the difference between ‘focusing’ and ‘prioritizing’ – focusing is knowing what to do; prioritizing is knowing what to do first. These are the decision points faced…
ZipLine Medical: Surgical Wound Closure Without Stitches or Staples
First published on MedCityNews.com. To prevent the scarring and discomfort of stitches and staples, a medical device company has created what it thinks is a quicker, simpler and more desirable…
