Defining the Point of Care Market
It’s useful to segment and analyze markets for developing company and product strategy or analyzing a competitor’s actions. Such an exercise helps illuminate why companies and markets do what they…
Let Strategy Drive Healthcare Marketing Decisions (Part 3)
We’ve all been there. That place where we’re executing carefully crafted marketing plans, launching highly targeted and creative strategies, balancing both the over-stressed marketing team’s time and the under-resourced budget…
Legacy Videos By the Terminally Ill: What Does the Future Hold?
What’s over the horizon? What’s over the horizon?It’s been common practice for decades – and probably longer – for terminally ill parents to write letters to their children. The idea…
What Is the Penalty for a HIPAA Violation?
HIPAA violations are expensive. The penalties for noncompliance are based on the level of negligence and can range from $100 to $50,000 per violation (or per record), with a maximum…
How Chronic Cancer Patients Use Social Media to Stay Informed
New research and treatment has made many cancers that were previously terminal now chronic. Patients live with the condition and daily go about their lives. But often, they do have to…
The Innovation Center Will Now Demonstrate
There are many provisions in the Affordable Care Act that people don’t know about. Everybody is familiar with the health insurance part of it, but did you know the Centers…
It’s Counterintuitive: Cancer and Laughter
Dr. Michael Keating and CLL Patient Shari Brenner who brings him a homemade cake at every visit Dr. Michael Keating and CLL Patient Shari Brenner who brings him a homemade…
Knocking Down the Walls: Healthcare Reform That Will Drive Remote Patient Engagement
Health care reform brings significant changes to the way health care is delivered and paid for. Tying reimbursement to the quality of care shifts financial responsibility to the provider. The…
Health Reform: Making the Senate Republican Plan Better
Three Republican Senators have released a health-care reform proposal that has attracted much attention. One of the three, Orrin Hatch, is likely to chair the Senate Finance Committee if the…
Twitter Recognizes Boehringer Ingelheim as a Pioneer
I have written previously about how powerful I think Twitter is as a channel for a regulated industry like pharmaceuticals. I have written previously about how powerful I think Twitter…
