The Nurse Practitioner vs. Doctor Debate
Every patient wants the best medical care available. With a shortage of primary care doctors in the United States, should nurse practitioners be given the same responsibilities as their physician…
Three Ways to Supersize Your Patient KOL Strategy
This is the fifth blog post in a twelve part series that transforms ideas from the marketing world at large into practical plans for pharmaceutical marketing in the time of…
Get Compliant or Get Out of the Game: HIPAA’s No Joke
Attention hosting companies currently supporting healthcare clients: get compliant or get out of the game. Attention hosting companies currently supporting healthcare clients: get compliant or get out of the game.…
Tiny Traps in New Take on Anti-Viral Therapy
Originally published on MedCityNews.com. Originally published on MedCityNews.com. Viral infections are pesky, sneaky things. The infectious agents that cause maladies like influenza, HIV/AIDS, hepatitis C and Ebola hijack living…
Tell Us Again Why We Need Young People
“This only works if young people show up,” said Bill Clinton the other day. He was explaining ObamaCare.On the surface that’s an odd thing to say. Medicare seems to work…
Healthcare Marketing 2014: 10 Reasons to Demand Digital
If you are responsible for leading the development and execution of a healthcare marketing strategy for 2014, you should know how to allocate resources to the channels that will provide…
Platforms vs. Products in Connected Health
The mobile health revolution is occurring in the midst of a much broader shift in business models around computing and software. For decades, IT suppliers sold proprietary hardware by locking…
Some Big Health Plans Must Think Exchanges Will Succeed
More aggressive drafts of the Affordable Care Act (ACA) included a public option that would have set up a government run health plan to compete with private insurers. That got…
Taking Preventative Medicine to the Store
Storefront health clinics, patient engagement, and community outreach are all touted as great new innovations in healthcare. Today we found a great example that includes all three and was established…
How to Increase Patient Engagement Through Storytelling
Patient engagement is currently the holy grail of medical practice marketing. Far more than just a trendy buzzword, ‘engagement’ has not only mushroomed into one of the leading topics for…
