How Is Marketing a Healthcare Practice Different?
In many respects, marketing a healthcare practice is not substantially different from marketing a small business in other industries. Basic business marketing principles that apply in other industries – including…
Transformational and Disruptive Changes to Healthcare Delivery
More chronic illnesses, more old age impairments, consumers demanding more quality and convenience, physicians no longer in typical private practice, and high deductible health care polices are each about to…
Health Start-Ups! – Fearless Teen Scientists Finding Better Ways To Detect Cancer
Originally published on MedCityNews.At one point during my trip to FutureMed earlier this year, I found myself seated next to a young man — noticeably younger than many of the…
The Four “Metal Plans” of Health Insurance Exchanges
Summary: What are metal plans? What distinguishes one from another? When do they go into effect? Summary: What are metal plans? What distinguishes one from another? When do they go…
How Could Physician Rating Sites Be Better?
Recently I began reading Dr. Kevin Pho's book, Establishing, Managing and Protecting Your OnLine Reputation. Last year I had encouraged patients to go to the Healthgrades to rate our office. It was helpful.…
A New Era of Patient Engagement
The February 2013 issue of Health Affairs focused on patient engagement. The includes some great data, research findings and ideas about patient engagement in the future. A couple of highlights…
Recent Clinical/Technology Distribution of Medtech Startups
Since January 2011, we have identified 158 medical technology companies that have been founded globally. As in the past when we have discussed “medtech” companies, whether in the context of…
Aetna Payment Estimator Video Is a Winner
Aetna won an Award of Distinction for its short videos designed to help members comprehend and use their benefits. I’m generally a curmudgeon when it comes to such videos and their cousin…
Empowerment
Francis Bacon is credited with the statement “…knowledge is power….” Francis Bacon is credited with the statement “…knowledge is power….”If one accepts this precept, then Steven Sonenreich, chief executive of Mount Sinai…
How Much Does a Knee Replacement Cost? A Question From a NJ Transit Bus
An ad for surgery on the side of a bus is guaranteed to get my attention. So this ad for “custom knee replacement” at the Raritan Bay Medical Center was…
