By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Health Care Inflation
    May 17, 2011
    Uninsured, and Lovin’ It
    June 10, 2011
    Health Care Reform in 2 Short Sentences
    July 21, 2011
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Blogging to Engage Your Patients and the Community
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Blogging to Engage Your Patients and the Community
BusinessMarketingSocial Media

Blogging to Engage Your Patients and the Community

Annie Qureshi
Annie Qureshi
Share
8 Min Read
SHARE

 

Contents
Knowledge is PowerPatient Satisfaction Improves their HealthAutomation and FAQ’sShowcase Yourself and Your PracticeHumanize

Health care providers know they need reputation management, reviews, and great office management to be successful. However, in the digital age a health care provider also needs a good website. It’s not only a great way to save money and help you patients get better care through automated refills, online chats, and even making appointments online, but it is also a great way to reach out and engage patients and the community.

One of the best ways to do this is through blogging. Answering questions, offering feedback avenues, showcasing your qualifications and talents, and simply humanizing your business will all be great ways to improve the way you and your patients relate.

Knowledge is Power

In most areas, ignorance is not truly bliss, and the same is true in the healthcare field. Knowledge is what arms a patient to be engaged with their own care and be a part of the solution rather than a part of the problem. The more patients take control of their health through diet, exercise, and compliance with medications they need to take, the healthier they will be.

More Read

4 Key Takeaways from RSNA 2011
Why Can’t Medical Care Work This Way
The Next Thing in Healthcare: Personalized Medicine
Myth Busters #6: Certificate of Need
How To Manage Mental Health As An Entrepreneur

At the same time, there is a lot of misinformation out there on the web as well. Your patients could enter the office with entirely the wrong information about a disease, a recent local outbreak, or what medications they might actually need to treat their conditions. A blog lets you set the record straight long before they arrive in the office and makes conversations about difficult topics that much easier.

The other thing a blog lets your patients and the community know is news about the office. Will you be taking a vacation? Did you get a new nurse or other new staff? These are things your patients may want to know ahead of time, and a great way to communicate them is through your blog.

Patient Satisfaction Improves their Health

The more satisfied a patient is with your service and your care, the better off their health is. The simple reasons are that satisfaction means they have less stress, have more trust in your instructions and are more inclined to follow your advice, and are less likely to be depressed about treatment outcomes.

This does not mean you have to cater to every patient’s wants at the exact moment they demand it. It is also a reminder that the patient, much like the customer in retail, is not always right. They do not always know the best course of treatment, the right diet for them, or the medication they may need despite the television commercials they may have seen.

A big part of patient satisfaction is how solutions are presented, and how you let them know when they are mistaken. As mentioned above, misinformation is rampant, and knowledge is power. Empower your patients, encourage research and second opinions when necessary, and let them know where to find information that is reliable and actionable.

Take interest if they have an issue with your staff and work to correct it peacefully. Not everyone will get along perfectly, but you can help manage those relationships and address legitimate customer service concerns before they become a problem you can’t solve.

Automation and FAQ’s

Is your staff constantly answering the same kind of billing questions? Is there an outbreak of flu or some other common illness in your area you should let patients know about? Do you have new, automated systems for refilling prescriptions and making appointments?

Automation can be a huge part of your website design and can also save you a great deal of time, money, and hassle. This allows your staff to better serve the patients in the office without sacrificing the needs of your existing patients who call in.

However, if you patients don’t know about this service or you don’t have the answers to common questions on your website somewhere, you will still be inefficient with your resources. This waste not only translates to your bottom line, but it can also induce patient frustration. Your blog is a great place to answer questions and explain automation without having to walk each patient through the process individually.

Showcase Yourself and Your Practice

You may have impressive skills as a practitioner and have some really great certifications. Having them hanging on your wall is one thing but having them on your site is even better. Why? Patients like to know about you and your education and that you are keeping up with the changes in medicine.

However, this goes beyond you to your staff as well. New EMR training, the automation mentioned above, and customer service and patient care training all matter to those who will use your services. Want new patients to be impressed even before they arrive? You can set expectations and make the patient journey even better from the start.

This doesn’t mean to simply brag but be real. Simply providing information in an exciting format lets them know you are improving to serve patients and your community better.

Humanize

Often people keep going to the same doctor because they like them as a person and they interact well with their staff. A part of using a blog and website is to humanize your practice. Your office is made up of people. Those are the faces patients will see when they come in.

Nothing puts someone at ease faster than a friendly face, so include profiles on your blog. Highlight what you and your staff do outside of work. What are your hobbies? What do you do for fun? These are things your patients can relate to, and that help you develop a relationship with them. That relationship is what keeps them a part of your practice rather than another one.

A website is a great tool, and necessary for any successful practice. A blog is an excellent addition to that website, helping you to engage with your patients and the community at large.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025

You Might also Like

The Adopt One! Challenge: The First Step to Better Patient Engagement and Patient Experiences

August 16, 2013
health wonk review
BusinessPolicy & Law

Health Wonk Review: In Like a Lion

February 28, 2014

Evidence Based Care Coordination CAN Work in Medicare

February 1, 2012
suboxone
Marketing

5 Ways Suboxone Clinics Can Find More Patients to Help

June 25, 2024
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?