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How Healthcare Marketers Can Reach Target Audiences
In 2013, targeting is all the rage in pharma marketing. More and more pharma…
What If Shared Decision Making Costs More?
I’d like to read the articles in JAMA Internal Medicine about shared…
Reduce Claim Denials and Recoup Lost Revenue: 7 Steps
Health insurance claim denials are one of the largest areas of lost…
How to Be Named the Costliest Hospital in the Nation
The most expensive hospital in the nation is in New Jersey, according…
YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing
Editor’s Note: This is a further installment in our continuing series of…
HIT Vendor Seeking MDDS for Meaningful Relationship
As noted before, from time to time I answer questions and exchange…
How Is Marketing a Healthcare Practice Different?
In many respects, marketing a healthcare practice is not substantially different from…
Medical Billing: A Paper Blizzard Not Addressed by EHR
Everything we read suggests the day is nearing when all hospitals and…
When Is a Mammogram Not a Mammogram?
The most common imaging test for breast cancer detection is the mammogram,…
