How Many Patients Should a Primary Care Physician Care For?
The answer is probably about 1000 or less. But most primary care…
Should Hospital PR Engage Journalists with Social Media?
It is generally accepted that journalists prefer hospital PR folks to contact…
Top Tips to Boost Facebook Engagement
For a hospital, Facebook is a great social medium to connect with…
Establishing Your Own Private Clinic: A Case Study
Starting your own private practice can be a daunting task, especially when…
Why All Hospitals Are Also Digital Companies
The web has changed the way the world does business. You don’t…
Collaboration: Emerging From Below
The January issue of Health Affairs focuses on the benefits of "communication-and-resolution programs” (CRPs),…
Physicians Love to Text, Too
Most patients probably don’t care how their doctors communicate with each other…
Create Tracking Metrics for ICD-10 Preparation
ICD-10 compliance involves more factors than just being ready for the
Direct Primary Care Goes to Washington
A senator and a state representative from Idaho recently proposed legislation in…
5 Hospital Marketing Strategies to Improve Patient Acquisition
Not so very long ago hospital marketing focused on brand management and…