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Top 3 Reasons People Participate in Clinical Trials
One of the biggest challenges clinical trial marketers face is patient recruitment.…
Why the Business of Pain Management Is Big and Getting Bigger
The Institute of Medicine (IOM) reports that over 100 million adults in…
Clinical Documentation Improvement: Why Care About Synoptic Reporting?
Synoptic reports provide a more complete view of a patient’s condition than…
Health IT: A Rapidly Changing — and Lucrative — Industry
As technology plays an increasingly important role in reshaping the public healthcare system,…
Trashing Charlie Baker on Outsourcing: Uncalled For
Charlie Baker (R), candidate for Governor of Massachusetts Charlie Baker (R), candidate…
Beyond the Buzz: The Beginners’ Guide to Healthcare Blogs
In an earlier Beyond the Buzz column, I outlined 7 reasons…
Can You Afford Readmission Penalties in 2015?
CMS recently released the final regulations for 2015 in regard to
Patient and Family Advisory Council: Lessons Learned
I recently set up a patient and family advisory council to address…
Hospitals Going Concierge: Creative Marketing at Its Best
Offering concierge service is one way a hospital can kick it up…
Price Transparency: The Devil is in the Detail for Hospitals
Let’s say an informed patient determined that the cost for “arteriography and…
