My Perspective on the High Cost of Cancer Drugs
Dr. Leonard Salz, a renowned GI cancer specialist at Memorial Sloan Kettering…
Ebola and the Bigger Patient Safety Issue
Did somebody say #Ebola? Did somebody say #Ebola?A Texas hospital blames its…
Making a Connection: How to Humanize Physician Marketing
What does it mean to humanize your brand? It is a catchphrase…
Five Ways to Reduce Errors in Pathology Synoptic Reporting
Synoptic reporting is a clinical documentation method that’s popular among pathologists because…
Attracting New Patients With Facebook’s New Local Awareness Ads
Digital methods of marketing are changing the way we communicate with potential…
Reinvigorated Consolidation Within the Healthcare Revenue Cycle
Back in 2006 TripleTree wrote its seminal research report on the revenue…
Who’s Paying the Chargemaster Rate? Not Just the Uninsured
You might have thought your insurance policy gave you access to the…
BayCare Health: Delivering a Consumer-Driven Brand Experience [PODCAST]
Stewart Schaffer, CMO BayCare Health Stewart Schaffer, CMO BayCare Health Stewart Schaffer, Chief…
ACO Prescription: Cure or Disease? [INFOGRAPHIC]
What are your thoughts on Accountable Care Organizations (ACOs)? We want to…
Social Media and FDA Regulation for Medical Devices
When marketers use the term “social media,” most people immediately think of…
