The Effectiveness of SEO vs. PPC in Physician Marketing Plans
It’s bad enough that healthcare professionals have to learn medical and pharmaceutical…
Ebola: Chronicle of a Debacle Foretold
Paths to Caring?Ebola is a harrowing disaster in West Africa, killing thousands…
Are ACOs Just the Managed Care of the 90’s?
A major theory driving the criticism of Accountable Care is that ACOs…
How to Secure Data in Healthcare
Recent headlines of data security breaches at large corporations and system bugs…
A Quick Guide to the Marketplace Open Enrollment – Begins Nov 15
Open enrollment is right around the corner for the Marketplace. Are you…
Collaborative Expertise in Healthcare
I entitled this post “Collaborative Expertise” in deference to Syd Finkelstein’s post…
Challenges of Stage 2 Meaningful Use Require More Allies
Click the picture to go to the HealthIT.gov website to learn more…
Health-Focused Wearables: Can Innovators, Providers, and Insurers Work Together?
I’ve been interested in the new “wearables” segment for a while. I’ve…
How Pharma Can Meet Consumer Expectations
Consumers expect rewards from pharma. When asked “which of the following services would…
3 Pathology Synoptic Reporting Examples
Accuracy in pathology reporting and interpretation is vital to patient care, risk…
