The Problem with Thinking We Get What We Pay for in Health Care
Luxury goods are items that people purchase in disproportionately greater amounts as…
6 Lessons from the World Cup for Medical Device Companies
Medical device marketing and the World CupI am not a regular football/soccer…
Just Because You Can, Does That Mean You Should?
Facebook’s recent experiments in social media mood contagion got us thinking about…
There May Be Zombies in Your Hospital
While the CDC and the Pentagon have both issued emergency preparedness plans…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 4 of 4)
Last in a four part series describing a unique digital marketing strategy…
Health Business TV: Cash for Specialists, eVisits, Nursing Shortage Myth
In this fifth episode of Health Business TV, I discuss my interview with HelloMD…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)
Third in a four part series describing a unique digital marketing strategy…
New Ways to Incorporate Video into Your Healthcare Marketing Campaign
Video is hugely important these days. It is probably the fasting growing…
Millions of Americans Could Lose ACA Subsidies
Trouble on the Horizon?Yet another provision of the ACA, this one concerning…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 2 of 4)
Second in a four part series describing a unique digital marketing strategy…
