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Essure: More Dangerous Than Alternatives or Simply a Failure to Communicate Risks?
By Zuzanna Fiminska Précis: There’s been something of a public backlash against Bayer’s permanent…
Twitter Cheat Sheet: Microblog Quick Guide for Marketing
Social media platforms have become marketing instruments for patient engagement, service line…
Bigger Health System, More Room to Tinker?
First published on MedCityNews.com. The biggest of the big hospitals are getting…
4 Reasons Doctors Are Taking a Fresh Look at In-Office Dispensing
More than ever, medical practices throughout the US are motivated to look…
Private Exchanges: Getting Ready for Individual Health Insurance to Be the Standard
Professor John H. Cochrane of the University of Chicago had an op-ed…
What Patient Centricity Means to Marketers
In 2011, when Lilly and Disney teamed up to create a series…
8 Performance Programs That Will Change Healthcare
The most significant opportunity to improve health outcomes and reduce costs in…
Why Hospitals Are Still Gouging the Uninsured
Two recent posts have discussed out of control prices for hospitals’ services,…
