Why the “Mad Men” Approach to Marketing Might Not Be Best for Your Medical Practice
Driving down marketing costs with highly optimized, targeted campaigns might be a…
Healing the Earth: How Clinics and Practices Can Go Green
Going green is not just environmentally responsible, it can provide some health…
Forecast: Sunny Skies, But Now Is the Time to Protect Your Facility From Future Storms
In 2015, 10 weather-related disasters were to blame for losses of more than a billion…
Keeping Up With Today’s Hyper-Connected Patients
Your average patient in 2016 is likely to be an active social…
How do we get past “notification overload” in healthcare?
By Robert Rowley, MD By Robert Rowley, MDOne of the unintended consequences…
The Consumer-Driven, Digital Disruption in Healthcare
Many believe that medical companies, technological innovations, and government regulations are driving…
Mistakes Practices Make On Their Website and Social Media
A medical practice’s social media team and website as a whole can…
Is pharma industry too meek on pricing?
What were we thinking? What were we thinking?The biopharmaceutical industry has been…
Two Truths and a Lie about Physicians and Social Media
Social media has been widely adopted across many industries as a vital component of any well-rounded…
Four Principles of Patient Care for Nurses to Remember
Nurses play a critical role in the healthcare field—one which spans beyond…
