Acute myocardial infarction, popularly known as heart attack, is one of the leading causes of death in the world; taking more…
Healthcare is trying to make the transition from a one-size-fits-all industry to a patient-centric, individualized service. The primary weapon in this endeavor…
Why the “Mad Men” Approach to Marketing Might Not Be Best for Your Medical Practice
By mnicolosi726
2 Mins read
Driving down marketing costs with highly optimized, targeted campaigns might be a better idea than generating maximum exposure. Driving down marketing costs…
In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s…
For many, social media can be a double-edged sword. Users take advantage of its offered anonymity and lack of face-to-face…
Legislation such as the HITECH Act, as well as the shift toward fee-for-value reimbursement models, is driving the need to extract meaning…