Latest Business News
4 Ways Health Care Is Different from Other Industries
As a $1.7 trillion market with $3.24 trillion in health care…
Brand Awareness vs. Volume-Building: It’s All in the Media
By Denise TumultyHospital marketers are being pushed hard these days. The message…
What Google’s New Adwords Update Means for Medical Marketers
This week, Google rolled out some significant changes to its AdWords platform.…
Tracking Campaign Effectiveness: The “Don Draper Days” Are Over
By Nadine BaarstadAs binge-worthy as it was to watch, Mad Men also…
What Steps Can Doctors Take to Boost Patient Loyalty?
Signs of aging happen to everyone, but if you want to keep…
Digital Analytics 101 for Healthcare Marketers: Social Media Analytics
This is part of our series, Digital Analytics 101 for Healthcare Marketers,…
Politics or Purpose: What’s Driving Your Hospital Marketing?
By Lauren HenssQuite often, we see outdoor advertising for hospitals that is giant-sized…
Obamacare and the changing healthcare landscape [Infographic]
Since it was signed into law in 2010 the Patient Protection and…
