Hospital Marketing: Medicare Payments Collide with Delivery System Reform
It would be difficult for the general public to miss the daily…
American Healthcare is Facing-Off Against Google—And Losing
For the mostly young developers, coders, and digital savants going into information…
More “Conversations” – Not More Health IT – Are What’s Needed To Increase Patient Engagement And Improve Patient Satisfaction
Health information technology is seen by many in the US health care…
Your Digital Marketing Tool Belt for Clinical Trial Recruitment: Paid Ads (Search and Social)
CROs and patient coordinators must be able to quickly and affordably find…
Hillary Clinton’s Classic Mistake: A Marketing Lesson for Doctors and Hospitals
As the nation’s political season heats up every four years or so,…
Emergency On-Call Physician Policy – A Doctor Dissents
I am known by my patients and friends for my calm, imperturbable…
How To Attract Patients in a Consumer-Driven Healthcare Market
In the current dynamic healthcare market your patients are encouraged to choose…
How do we achieve coordinated health care?
by Robert Rowley, MD by Robert Rowley, MDA recent study of healthcare…
3 Tips To Getting The Best Results From Your Independent Medical Reviewer
Sending your medical reviews to an Independent Review Organization offers many benefits,…
Socioeconomic Factors Crucial for Provider Performance Measurement in a Value-Based Paradigm
Healthcare reform established several programs to measure provider performance in an effort…
