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Online Conversion Optimization Strategies for Healthcare Professionals
Life can be pretty stressful sometimes, which is why it's important to…
HIMSS16 Preview: Data helps reveal theme of this year’s show
It’s back to Las Vegas for HIMSS16 in a bit more than…
Value-based care: can we get there with current tools?
By Robert M. Rowley, MD By Robert M. Rowley, MD We are…
Hospital Marketing: Medicare Payments Collide with Delivery System Reform
It would be difficult for the general public to miss the daily…
American Healthcare is Facing-Off Against Google—And Losing
For the mostly young developers, coders, and digital savants going into information…
More “Conversations” – Not More Health IT – Are What’s Needed To Increase Patient Engagement And Improve Patient Satisfaction
Health information technology is seen by many in the US health care…
Your Digital Marketing Tool Belt for Clinical Trial Recruitment: Paid Ads (Search and Social)
CROs and patient coordinators must be able to quickly and affordably find…
Hillary Clinton’s Classic Mistake: A Marketing Lesson for Doctors and Hospitals
As the nation’s political season heats up every four years or so,…
Emergency On-Call Physician Policy – A Doctor Dissents
I am known by my patients and friends for my calm, imperturbable…
How To Attract Patients in a Consumer-Driven Healthcare Market
In the current dynamic healthcare market your patients are encouraged to choose…
