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Health Works Collective > Business

Business

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The door to a hospital
digital marketing

Optimizing Your Hospital’s Online Presence: Structure Your Website in Accordance with SEO Best Practices

A hospital’s website is its anchor in the digital landscape; provided it’s…

Jonathan Catley
Jonathan Catley
March 2, 2016

Technological Breakthrough in Treatment of Sleep Apnea Offered at Leading Hospitals

If you can sleep for 6 to 8 hours at a stretch…

Ryan Kh
Ryan Kh
February 26, 2016

How Staffing Agencies are Helping Healthcare Professionals Land their Dream Jobs

Did you ever hear how your greatest strength is also your greatest…

viabrain
viabrain
February 26, 2016

Employer-Sponsored Comprehensive Primary Care

Patients need doctors that take time to listen which means a limited…

StephenSchimpff
StephenSchimpff
February 25, 2016
Nurses & Unions | Healthcare Career Resources Blog
nursing

Nurses and Unions

To unionize or not to unionize? Many nurses will ask themselves that…

Michael J Jones
Michael J Jones
February 25, 2016
Credit: Tim Gee
patient care

4 Ways Health Care Is Different from Other Industries

  As a $1.7 trillion market with $3.24 trillion in health care…

Tim Gee
Tim Gee
February 25, 2016

Brand Awareness vs. Volume-Building: It’s All in the Media

By Denise TumultyHospital marketers are being pushed hard these days. The message…

HWC Editor
HWC Editor
February 25, 2016
Scrabble letters spelling 'adwords'
AdWords

What Google’s New Adwords Update Means for Medical Marketers

This week, Google rolled out some significant changes to its AdWords platform.…

Jonathan Catley
Jonathan Catley
February 25, 2016

Tracking Campaign Effectiveness: The “Don Draper Days” Are Over

By Nadine BaarstadAs binge-worthy as it was to watch, Mad Men also…

Nadine P
Nadine P
February 24, 2016

What Steps Can Doctors Take to Boost Patient Loyalty?

Signs of aging happen to everyone, but if you want to keep…

Ryan Kh
Ryan Kh
February 24, 2016
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