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Why Selecting the Right Digital Advertising Vendor Matters for Your Clinical Trial
The value of digital advertising in boosting patient recruitment for clinical trials…
Having Insurance Doesn’t Always Pay: The case of the $1,700 mammogram
This post appeared originally in MedPage Today, where I wrote it as…
Get the Most Out of Your Facility’s Services Page
For a hospital or healthcare facility, the Services page is one of…
Massachusetts hospitals are making money — I’m quoted
The Massachusetts Center for Health Information and Analysis has released its 2014…
The Value of a URAC Accredited IRO
The Value of a URAC Accredited IRO – Independent Review OrganizationNot all…
The (Little) Things That Matter To Patients
Outcome measurement is top of mind for all of us in healthcare…
Tips for Dental Practices to Maximize Results from Internet Marketing
You went to dental school, not business school… but you ended up…
Engaging Physicians and Others The Purely Old Fashioned Way
If there’s one—close-to-perfect and always effective—secret to engaging doctors and others, this is…
5 Books Worth Reading for Healthcare Marketing Professionals
For hospital marketers, it’s time to hit the books. These five healthcare…
