What’s the Right “Level of Care” for Your Marketing?
The term of art—Level of Care—is familiar throughout healthcare. The term of…
Measure What You Manage, With Caveats: Thoughts on Surgeon Ratings
When I worked at Microsoft, we managed by the scorecard. The scorecard was…
Three Research Techniques For Patient Experience Breakthroughs
So an anthropologist walks into a doctor’s office… No, this is not…
High-Deductible Insurance and Rising Bad Debt
The High-Deductible DilemmaHospitals and physician groups are carefully watching the growing…
Doctors 2.0 and You: Conference, Community, and Medical Association #doctors20
This post is a guest post by Andrea Borondy Kitts. This post is…
Internet Marketing and Healthcare’s Digital Decision Makers
The profound influence of the Internet in American society is drawing healthcare…
3 Big Healthcare Trends To Watch in 2015
Healthcare trends from specialty pharmacy to accreditationhave been gaining traction this year in the healthcare…
Should Physicians Profile Our Patients?
Profiling in this country is highly discouraged and is illegal in many…
The New Rules for Successful Hospital Marketing
Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success…
NCQA Accreditation: Failure vs. Success
For quite some time now the Accreditation clock has been ticking. With…
