Our final session of the 2015 Telluride Experience kicks off in Napa, CA this week. Our final session of the 2015 Telluride…
So an anthropologist walks into a doctor’s office… No, this is not the set up to a joke. Instead, it’s the start…
The profound influence of the Internet in American society is drawing healthcare marketing away from traditional communications channels. The profound influence of…
Should Physicians Profile Our Patients?
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Profiling in this country is highly discouraged and is illegal in many circumstances. Anti-profilers decry this technique which, they argue, unfairly targets…
In this Marketing Podcast, Healthcare Success Co-Founder Lonnie Hirsch and author and speaker Neil Baum, MD discuss the patient and practitioner advantages…
It’s a proposition that was very firmly put to me recently in chatting to someone of a generation that far preceded the…
The fundamental problem in health care delivery today is a highly dysfunctional payment system that leads to higher costs, lesser…
A colleague forwarded on a momentarily disheartening clip from the Washington Post last week. A colleague forwarded on a momentarily disheartening clip from…
Perhaps the most fundamental principle of “patient-centered care” is for clinicians to understand the patient’s perspective regarding key aspects of a care…