By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Director of First Impressions and Other Great Job Titles
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Director of First Impressions and Other Great Job Titles
Business

Director of First Impressions and Other Great Job Titles

Stewart Gandolf
Stewart Gandolf
Share
5 Min Read
SHARE

Recently I was looking for a new school for one of my daughters. In that process, I phoned one of the prospective organizations—a modern school with a good reputation and a progressive-sounding name.

The individual who answered the phone was immediately helpful; even on the phone her obviously winning personality and positive demeanor came through clearly. And, along with the follow-up correspondence, I couldn’t help notice her email signature

Kelli Firstperson, Director of First Impressions, (phone number) (email)

Recently I was looking for a new school for one of my daughters. In that process, I phoned one of the prospective organizations—a modern school with a good reputation and a progressive-sounding name.

More Read

6 Important Questions to Ask Your Medical Courier
Major Retailer Proposes Bold Capitalization on Healthcare Delivery
Nursing Homes Send More Medicaid to Hospitals
Repealing ObamaCare, Cutting Taxes and Gutting Social Programs Isn’t Pro-Growth
Startup Founder Reacquires His Patient Portal Business

The individual who answered the phone was immediately helpful; even on the phone her obviously winning personality and positive demeanor came through clearly. And, along with the follow-up correspondence, I couldn’t help notice her email signature

Kelli Firstperson, Director of First Impressions, (phone number) (email)

Subsequently, I sent an email saying that the school wasn’t quite right for our needs, but that I LOVE her job title. (She replied saying that she loves it too.)

Launching patient relationships…

Every patient-centric doctor’s office—that’s pretty much everyone—can take a page from this playbook. Re-think the work of your customer-facing staff and consider a new title for your “receptionist,” “telephone person,” or “front desk person.” Some options include:

  • Director of First Impressions
  • Patient Ambassador
  • New Patient Consultant
  • New Patient Navigator

The other vital ingredient in the formula for success here is to have the right person and personality to carry the job. Everyone plays a part in delivering excellence in patient service and satisfaction, but a “first impression” title creates an immediate expectation. (The wrong person can sink the ship regardless of the title.)

The overarching concept is that everyone who meets a patient, especially at the start of a relationship, is a Director of First Impressions. This can be by way of a telephone call, an email, or in person. The job title is an important reminder to the employee, and it’s a brand promise to the patient/customer.

Connectivity via creativity…

What can you add to this list? Let us know if you are using creative job titles in your office. You’ll spot examples in the retail/commercial world such as the Creator of Opportunities (SVP Business Development) or the Genius (service tech) at an Apple Store. And from a healthcare marketing perspective:

  • Avoid clichés, buzzwords and clinical shorthand
  • Focus on the patient and/or benefits to patient
  • It’s not about the work, it’s about value delivered

A thoughtful and imaginative approach to job titles grabs attention, contributes to the patient experience, and differentiates your practice. Generic HR labels, such as “front desk person,” are bland and impersonal, but inventive titles can empower staff, reflect organizational pride, and inspire better job performance. And the most important beneficiary of this small but important communications technique is the patient.

Let us know what you can add to this list and we’ll pass good ideas along in a future post. In the meantime, you’ll find related reading here: Putting Your Reputation on the Line with Every New Patient Contact in Doctor Marketing and Branding in Unlikely Places in Medical Marketing.

Stewart Gandolf, MBA

Author information

Stewart Gandolf
Stewart Gandolf
Chief Executive Officer and Co-Founder at Healthcare Success Strategies
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a “rock-n-roll daddy” to two wonderful girls.
TwitterGoogle+LinkedIn

The post Director of First Impressions and Other Great Job Titles appeared first on Healthcare Success.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

How You’re Going to Pay for Hurricane Irene

August 30, 2011

Using Web Technology for Patient Referrals

December 15, 2013

2014 Medicare Payment Cuts for Radiology Services

July 29, 2014

Economists on the Left Discover … Well … Economics

April 27, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?