By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    mosquito misting spray to fight malaria
    Avoid Malaria with Mosquito Misting Systems
    June 12, 2023
    Medical Surveys
    Beyond the Clinic: Medical Surveys Are a Roadmap to Passive Income for Doctors
    September 23, 2023
    Glutathione
    What Are The Benefits of Glutathione?
    January 22, 2024
    Latest News
    6 Easy Healthcare Ways to Sit Less and Move More Every Day
    September 10, 2025
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Tips for Older Travelers
    April 14, 2012
    Anti-RUC Suit Challenges Process for Setting Doc Pay Scales
    October 25, 2011
    Math Matters: Dosing Errors Can Be Deadly
    May 1, 2012
    Latest News
    Healthcare at a Crossroads: Why Leadership Matters More Than Ever
    September 9, 2025
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Embrace Patient Storytelling to Strengthen Your Healthcare Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Embrace Patient Storytelling to Strengthen Your Healthcare Marketing
BusinessFinance

Embrace Patient Storytelling to Strengthen Your Healthcare Marketing

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Patient Storytelling, Patient Engagement, Healthcare Marketing
SHARE

Storytelling has been around far longer than man’s capacity to put those stories into words. People tell stories with their hands, their eyes, their smiles, and yes, their words. The art of storytelling today is used to create bonds and solidify relationships.

Storytelling has been around far longer than man’s capacity to put those stories into words. People tell stories with their hands, their eyes, their smiles, and yes, their words. The art of storytelling today is used to create bonds and solidify relationships.

When it comes to medical marketing, effective storytelling creates better engagement, improves patient satisfaction, and more.Patient Storytelling, Patient Engagement, Healthcare Marketing

The reasons below exemplify why more medical practices need to follow the patient shingles experience example Merck provides of using storytelling in their marketing efforts.

More Read

healthcare spending
Why Do Some States Spend More on Health Care?
Schumer’s Completely Unhelpful Approach to Curbing Drug Shortages
CMS and Transitional Care Management Reimbursement Expansion
Kyruus Brings Big Data to Health Care. Podcast Interview
January 9-12, 2012 OneMedForum San Francisco

Patient Storytelling Creates an Emotional Connection with Patients

The medical field often involves improvements in quality of life, and can make the difference between life and death for many patients. Yet, patients often feel disconnected with their medical care providers. Creating an emotional connection isn’t often easy when seeing dozens of patients on a daily basis and only experiencing a few minutes of time with each one.

Storytelling, in marketing, social media, and even print literature, offers an opportunity to generate the connection that limited interaction and time constraints don’t always afford.

Patient Storytelling Leads to More Engagement in Marketing

Storytelling, at its best, invites conversations. It begs for other experiences and stories to go along with it. The more people get caught up in the various stories being shared, the more engaged they become — and the more likely they become to contribute to the stories being told.

Patient Storytelling Develops Positive/Open Communication between Physician and Patients

Once people see the stories of others, whether it is symptoms of a disease, how a medical device helped them, or how a treatment worked, and understand that they are not alone or isolated in their conditions, experiences, and illnesses, they are more inclined to have open and honest discussions with their physicians.

In some cases, an inaccurate diagnosis is the result of a physician lacking vital symptom information because the patient is embarrassed or afraid to talk about what’s really going on. Patient storytelling can help patients feel more comfortable expressing things that are going on with their own health.

Patient Storytelling Humanizes Facts, Numbers, Statistics, and More

Patients want to feel as though their medical care provider is attached and invested in their care and condition. That’s often difficult when discussing dry things like statistics, numbers, treatment options, and facts about ailments and conditions.

Storytelling, on the other hand, gives them an experience that isn’t dry and detached. It’s emotional and compelling instead. Whether you’re simply providing information as a public service or actively engaging in efforts to market your medical practice, storytelling is a much more compelling medium than presenting the facts and figures in black and white.

The medical profession is a service industry. You’re marketing your service to people. Storytelling works as a marketing tool because people are emotionally driven. Dry numbers and logic don’t call people to take positive action to change their health the way a good story does. That’s why you must begin to incorporate effective storytelling into your physician practice marketing efforts today and into the future.

TAGGED:healthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

BusinessHospital AdministrationMedical InnovationsTechnology

Just Like Any New, Burgeoning Shiny New Object, Healthcare CRM Has Its Own Challenges

September 14, 2018
Healthcare Customer Service
Business

How Customer Service Is Your Best Physican Marketing Tool

December 12, 2014
BHM Healthcare Solutions | Independent Review Organization
BusinessGlobal HealthcarePublic Health

5 Signs That It Is Time to Reevaluate Your Independent Review Organization

August 14, 2015

Medicare Payments to Providers Are Carved, Sliced and Chopped by Sequestration

March 25, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?