Four Ways to Make Your Hospital Website Pop

April 30, 2014
73 Views

Like all websites, yours is a virtual storefront. It is the first thing a potential patient looks at when deciding whether or to choose your services or move on to those offered by a competitor. The last thing you want your website to be is stale, out-of-date or visually irrelevant.

Like all websites, yours is a virtual storefront. It is the first thing a potential patient looks at when deciding whether or to choose your services or move on to those offered by a competitor. The last thing you want your website to be is stale, out-of-date or visually irrelevant.

ways to make your website shine!Besides adding an informative blog, here are a few ways you can make your hospital website exciting, memorable and a source of pass-along readership:

  • Add photos. Human beings are visual creatures: their eyes always gravitate to images before text. Why not add photos of new physicians who joined the staff or new equipment recently installed in your facility? It will show you’re with the times and that you keep abreast of new technology.
  • Include social widgets. Strategically placing social widgets such as your Facebook or Twitter feed will always keep your website fresh with updated real-time data from your current social networks.
  • Share what you’re reading – and writing. Include a section with an RSS feed of articles that are relevant to your specialty and more importantly of interest to your readers. Any pieces published by your physicians and colleagues will be a true bonus, so spotlight those.
  • Offer reminders. Is it the time of year to get a Flu or Shingles shot? Maybe it’s time for a checkup. Create a section on your home page that compiles wellness info users can access or even take things a step further and create a login area where they can arrange to receive personalized healthcare reminders.

Some of these enhancements may require assistance from your webmaster. Alert him or her about what you want your site’s content to contain. Because these elements personalize your site, they can make all the difference in determining if you get that new patient or not.

You may be interested

Where Is The Balance? Pushing Back Against Consumer Health Tech
eHealth
3 views
eHealth
3 views

Where Is The Balance? Pushing Back Against Consumer Health Tech

Larry Alton - August 18, 2017

When Republican Congressman Jason Chaffetz glibly remarked that Americans struggling to afford insurance should choose between that and their smartphones,…

What to Look for in Patient Solutions Software
eHealth
365 views
eHealth
365 views

What to Look for in Patient Solutions Software

Robert Cordray - August 17, 2017

The medical sector is one area where technology has had a significant impact, largely by providing tools that simplify many…

Can Natural Remedies Like RediCalm Decrease Stress and Anxiety?
Wellness
2 views
Wellness
2 views

Can Natural Remedies Like RediCalm Decrease Stress and Anxiety?

Ryan Kh - August 16, 2017

According to research from the National Institute of Mental Health, anxiety disorders are the most common mental illness in the…