By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress disorder
    5 Ways To Manage Post-Traumatic Stress Disorder
    October 27, 2021
    Medical device classification and development strategies
    Medical device classification and development strategies
    April 5, 2023
    varicose veins
    Varicose Veins Prevention: 3 Lifestyle Changes to Make Right Now
    May 1, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Is Your Health Organization Prepared for Accountable Care?
    December 18, 2013
    CMS penalties
    CMS to Begin Implementing Payment Penalties Tied to Patient Outcomes
    July 16, 2014
    Call to Action: America’s Health Rankings Senior Report
    May 20, 2015
    Latest News
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Four Ways to Make Your Hospital Website Pop
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Four Ways to Make Your Hospital Website Pop
BusinessFinance

Four Ways to Make Your Hospital Website Pop

waxcom
Last updated: April 30, 2014 8:00 am
waxcom
Share
3 Min Read
SHARE

Like all websites, yours is a virtual storefront. It is the first thing a potential patient looks at when deciding whether or to choose your services or move on to those offered by a competitor. The last thing you want your website to be is stale, out-of-date or visually irrelevant.

Like all websites, yours is a virtual storefront. It is the first thing a potential patient looks at when deciding whether or to choose your services or move on to those offered by a competitor. The last thing you want your website to be is stale, out-of-date or visually irrelevant.

ways to make your website shine!Besides adding an informative blog, here are a few ways you can make your hospital website exciting, memorable and a source of pass-along readership:

  • Add photos. Human beings are visual creatures: their eyes always gravitate to images before text. Why not add photos of new physicians who joined the staff or new equipment recently installed in your facility? It will show you’re with the times and that you keep abreast of new technology.
  • Include social widgets. Strategically placing social widgets such as your Facebook or Twitter feed will always keep your website fresh with updated real-time data from your current social networks.
  • Share what you’re reading – and writing. Include a section with an RSS feed of articles that are relevant to your specialty and more importantly of interest to your readers. Any pieces published by your physicians and colleagues will be a true bonus, so spotlight those.
  • Offer reminders. Is it the time of year to get a Flu or Shingles shot? Maybe it’s time for a checkup. Create a section on your home page that compiles wellness info users can access or even take things a step further and create a login area where they can arrange to receive personalized healthcare reminders.

Some of these enhancements may require assistance from your webmaster. Alert him or her about what you want your site’s content to contain. Because these elements personalize your site, they can make all the difference in determining if you get that new patient or not.

More Read

Kick-starting Healthcare Innovation with TEDMED2012
Using Content Marketing to Deliver Inbound Patient Prospects
What Really Needs To Be Done About the Critical Shortages of Cancer Drugs
Disease Registries Help Doctors Share Information
Plan B: Understanding Obama’s Cynical but Savvy Political Calculation
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025
How Therapy Can Improve Your Mental Health and Daily Life
How Therapy Can Improve Your Mental Health and Daily Life
Mental Health
June 18, 2025
healthcare facilities
Preventing Contamination In Healthcare Facilities Starts With Hygiene
Global Healthcare Infographics
June 15, 2025

You Might also Like

A “Takeover” of Healthcare…Really?

August 9, 2014

Mark Fisher, Candidate for Governor of MA, Speaks with the Health Business Blog

March 4, 2014
SEO versus PPC, Online Medical Marketing
BusinessFinance

The Effectiveness of SEO vs. PPC in Physician Marketing Plans

October 24, 2014
HIPAA, content marketing
BusinessHospital AdministrationPolicy & Law

Keeping Your Content Marketing HIPAA-Compliant

October 7, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?