eHealth

Glass in the OR

1 Mins read

Two weeks ago, at the eyeforpharma event in Philadelphia, one of the speakers questioned the viability of Google Glass stating: “….nobody is going to wear these things….”

In my presentation, I challenged this assertion, predicting that these would be first used by First Responders and then within the surgical suite within the next 2 years. Well, clearly I WAS WRONG.

Two weeks ago, at the eyeforpharma event in Philadelphia, one of the speakers questioned the viability of Google Glass stating: “….nobody is going to wear these things….”

In my presentation, I challenged this assertion, predicting that these would be first used by First Responders and then within the surgical suite within the next 2 years. Well, clearly I WAS WRONG.

Last Thursday, Dr. Raphael Grossman made history by being the first (attributable) user of Google Glass to record a surgical procedure. While this is not exactly the use case I envisioned, it sets the stage for this transformative technology to become part of everyday life for specific, information intensive occupations.

The challenge for us as marketers is to produce “liquid content” that will adapt to this new form factor.

As an aside, I am at the PanAgora Pharma event in NYC — in the audience: the first Glass wearer I have seen in public.

Related posts
eHealthHealth care

7 Helpful And Important Tips For Improving Patient Experience

3 Mins read
Healthcare is first and foremost a customer service industry. No matter how skilled and experienced your physicians are, patients won’t be happy if…
BusinesseHealth

6 Tips for Medical Companies to Improve the Patient Experience

3 Mins read
Few individuals actively look forward to a trip to a medical facility or hospital. Rather, people often feel nervous, concerned, or ––…
eHealthMobile Health

Advances In Telehealth In 2020 You'll Want To Know About

3 Mins read
Telehealth is quickly becoming one of the biggest trends within the health and wellness industry. From wearables to virtual doctors’ visits, patients…