By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Holly, Jolly Healthcare: Things You Need to Know About Selling Insurance
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Holly, Jolly Healthcare: Things You Need to Know About Selling Insurance
Business

Holly, Jolly Healthcare: Things You Need to Know About Selling Insurance

waxcom
waxcom
Share
3 Min Read
SHARE

As we near year’s end, many families are searching for the best healthcare coverage for their families in 2015, all while shopping for clever presents, attending holiday parties and whipping up festive feasts. This time around, they’re insurance shopping with some additional skepticism and anxiety. That’s because last year’s rollout of the optimistic Affordable Care Act created administrative chaos for agents and consumers alike.

As we near year’s end, many families are searching for the best healthcare coverage for their families in 2015, all while shopping for clever presents, attending holiday parties and whipping up festive feasts. This time around, they’re insurance shopping with some additional skepticism and anxiety. That’s because last year’s rollout of the optimistic Affordable Care Act created administrative chaos for agents and consumers alike.

How To Sell Health Insurance in 2015Fortunately, we’ve analyzed those historical bumps in the road to coverage and have come up with three tips you can use as you market yourself to families this December and January.  Our suggestions aren’t necessarily seasonal, though — you can use them anytime!

  • Target Female Consumers.  Statistics show that in general, women make the important healthcare decisions for themselves and their families — not men, who defer to their judgment.  And they’re not just randomly calling insurance companies they find in the Yellow Pages: They’re shopping online like they do for everything else.  Make sure to craft a Web experience that suits them.
  • Beam Your Laser.  The best way to reach out to woman is to concentrate your efforts at advertising on the digital hotspots they frequent, including websites, blogs and social media channels.  Pinterest is a clear winner — of all social media venues, it has the highest percentage of female participants.  Believe us, you want to get pinned, even more than you want to get liked or shared.  Start by going to PinGroupie and checking out the group boards that can give you the best exposure.
  • Educate Shoppers.  Don’t just talk about your brand and its benefits — provide a healthy takeaway to inspire pass-along readership and create a reputation for your brand as helpful, informative and altruistic.  Specifically, mothers love preventive health.  Any info you provide that helps their children avoid possible health conditions will win them over and make you less like a carrier, more like a part of the family.  Segue into what your brand in particular offers to foster preventive care, like annual physicals and screenings.  Remember—healthcare is a soft sell.

There is always a healthy dose of public doubt about insurance coverage.  We recommend you be honest, forthcoming and straightforward to entice new clients into choosing your brand as their wellness winner.

More Read

biopharmaceuticals
The Price, Cost, and Value of Bio-Pharmaceutical Care
How to Secure Data in Healthcare
Report: Childrens Healthcare Spending Outpacing Adults
Medtech Fundings, September 2015
Healthcare Progress Depends On “E Interventions”
TAGGED:insurance
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

how to improve REM sleep
Unlock Better Sleep: How to Improve REM Sleep Naturally
Wellness
October 30, 2025
uv protection in winter
Winter Sun Safety: Why UV Protection Matters Year-Round
Health
October 29, 2025
Nurse Scheduling Software
Evaluating 7 Best Nurse Scheduling Software
Nursing Technology
October 28, 2025
contamination
Batch Failures And The Hidden Costs Of Contamination
Health Infographics
October 21, 2025

You Might also Like

Follow the Need: The Global Fight Against Obesity

July 27, 2012

Buying Access

May 12, 2011

CVS Kicks the Habit: No More Tobacco Products. What’s Next?

February 6, 2014

The Real Cost of Data Breaches

March 19, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?