The Power of LinkedIn Showcase Pages

November 30, 2013
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LinkedIn, the powerful business social media network unveiled their latest feature Showcase Pages last week. This new feature allows companies to highlight different aspects of their business. One of the biggest advantages of this feature is that it lets companies share content to a more focused and interested audience.

LinkedIn, the powerful business social media network unveiled their latest feature Showcase Pages last week. This new feature allows companies to highlight different aspects of their business. One of the biggest advantages of this feature is that it lets companies share content to a more focused and interested audience.

LinkedIn healthcare facilitiesFor a hospital or a healthcare facility, Showcase Pages have a lot of potential. For example, a facility can create a page for each specialty it offers. For instance, a cancer research program can have a page and so can the pediatrics department. This allows users to follow departments they’re interested in. If you have one or more products, services or brands that need to be marketed and presented separate from your overall company, Showcase Pages can be an important part of that strategy.

Company page administrators can now create a showcase page by clicking on the “edit” button in their manage window and selecting “Create a Showcase Page.” Once created, you can begin sharing content from your page. You will also be able to monitor the performance of each Showcase Page through LinkedIn’s analytic tools.

LinkedIn is really making social networking more personal. For a company it may mean more work but it’s also more targeted, which can help generate more leads for your medical business.