By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress disorder
    5 Ways To Manage Post-Traumatic Stress Disorder
    October 27, 2021
    Medical device classification and development strategies
    Medical device classification and development strategies
    April 5, 2023
    varicose veins
    Varicose Veins Prevention: 3 Lifestyle Changes to Make Right Now
    May 1, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    stetho-snopes image
    Stetho-Snopes: Time for Some Rigorous Myth-Busting in Healthcare?
    June 24, 2013
    The PCMH and Home Care Data: An Interview with Melissa McCormack
    December 19, 2013
    socap
    We Need to Measure What Counts, Not What We’re Paid to Count
    July 16, 2014
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Hospital or Hotel? Luxury Hospitals Entice Patients
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Hospital or Hotel? Luxury Hospitals Entice Patients
BusinessHospital AdministrationWellness

Hospital or Hotel? Luxury Hospitals Entice Patients

Jennifer Bragg
Last updated: December 13, 2013 9:00 am
Jennifer Bragg
Share
4 Min Read
ronald reagan UCLA medical center
SHARE

All across the country, hospital visits are starting to feel a little bit more like a trip to a luxury resort. From room service to spa services to a room with a view, healthcare facilities are offering high-end amenities to entice new patients–and their insurers’ money.

All across the country, hospital visits are starting to feel a little bit more like a trip to a luxury resort. From room service to spa services to a room with a view, healthcare facilities are offering high-end amenities to entice new patients–and their insurers’ money.

The Ronald Reagan UCLA Medical Center opened its doors in 2008 and the luxe hospital’s “Better Way to Get Better” ad campaign featured private rooms, room service meals, massage therapists and views of Los Angeles. The campaign proved effective. According to the Hospital Consumer Assessment of Healthcare Providers and Systems, the proportion of patients who said they would recommend UCLA rose from 71% to 85% after the new and improved hospital opened.

ronald reagan UCLA medical center

More Read

Getting Doctors in Your Doors
Direct-to-Consumer Advertising Still Influences Prescribing
Resident Physicians Might Not Be Underpaid After All. Here’s Why
Hospital Ad-Wars: Who Wins When Titans Clash?
Google Plus Telemedicine: Is The Patient Ready?

Some hospitals are going so far as to provide concierge services and hire personnel from the hotel industry. Many hospital executives were skeptical when Gerard van Grinsven, was hired as president of the Henry Ford West Bloomfield Hospital in suburban Detroit in 2006. Van Grinsven was hired away from luxury hotelier, Ritz-Carlton; his two-decade career had been exclusively in hotels and resorts. Now, the Michigan hospital treats patients more like “guests,” in larger, hotel-like rooms. It even offers healthy cooking classes for patients and their visitors. 

But for some patients, the amenities available at a hospital are actually more important than the care they are receiving. The PwC Health Research Institute reports that Americans think about healthcare much like any other consumer industry. Consumers have become accustomed to amenities like 24-hour Wi-Fi and PwC finds that the ideal patient experience is often built on non-clinical factors, such as convenience, customer service and staff attitudes.

“The voice of the customer may be the best kept secret in healthcare, but that’s changing as consumers exert greater control over how their healthcare dollars are spent and exercise power to vote with their feet and wallets,” said Kelly Barnes, U.S. Health Industries leader for PwC.  “Hospitals and insurers are competing for loyal customers served by new care and coverage models in a more retail-oriented health market.”

When consumers were surveyed about the conveniences and services they value from hospitals and healthcare providers, nearly 70 percent said they want facilities that offer multiple services at a single location. Also high on the list, was the ability to exchange information through online and mobile channels of communication. And, not surprisingly, patients stressed the importance of a good hospital cafeteria and access to WiFi and other entertainment.

Gone are the days of inedible hospital food and sharing a room with a stranger, but how far is too far when it comes to hospital luxury? As we enter an unprecedented time of healthcare reform, what will luxury hospitals do to the cost of care? And can a luxe experience effect patient outcomes?

(image source)

TAGGED:Person-Centerd HealthCare
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

Mitigate Risk
BusinessFinanceHealth ReformHospital Administration

Forming Alliances to Mitigate Risk: Payer Provider Perspective

December 15, 2014

Collaborative Care With Private Social Networks for Patients and Doctors

August 15, 2012
Twitter presentations
BusinesseHealthSocial Media

Why I Tweet My Presentations

October 15, 2014

Avoiding End of Life Transfers from Nursing Home to Hospital

March 8, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?