By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    6 Easy Healthcare Ways to Sit Less and Move More Every Day
    September 10, 2025
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    pharmaphorum
    Democracy Comes to Healthcare
    May 12, 2015
    health reform
    Medical Regulations Run Amok!
    March 11, 2013
    The Risk of Concussions in Contact Sports
    September 22, 2017
    Latest News
    Healthcare at a Crossroads: Why Leadership Matters More Than Ever
    September 9, 2025
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Make Semantic Search Work for Your Medical Practice
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > How to Make Semantic Search Work for Your Medical Practice
BusinesseHealth

How to Make Semantic Search Work for Your Medical Practice

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Search Engine Medical Practice Marketing
SHARE

Go to Google and enter a query phrased as a question. You may see something new. Wherever it can, Google is using what it calls Direct Answers to give answers right on the search page to many surfer questions. This is part of Google’s new semantic search, and it’s changing the way that surfers interact with your content.Search Engine Medical Practice Marketing

Contents
  • Simple Answers Aren’t Enough
  • Make Them Curious Enough to Click
  • Local Optimization Helps

Go to Google and enter a query phrased as a question. You may see something new. Wherever it can, Google is using what it calls Direct Answers to give answers right on the search page to many surfer questions. This is part of Google’s new semantic search, and it’s changing the way that surfers interact with your content.Search Engine Medical Practice Marketing

Simple Answers Aren’t Enough

Many people who take to Google to search will be able to have their basic queries answered without ever visiting your or any other page. And, the questions that Google answers directly may get even more detailed. When SearchEngineLand asked Google representatives what was in the future for Direct Answers, the reply was “we’re always experimenting with different types of answers, but we don’t have more details to share at this point.”

While answering surfers’ medical questions is a good start, just providing simple answers to questions is not enough. Don’t just provide a simple definition of a medical term; create blog posts that discuss living with a condition, treatment options or other factors that would interest readers. To get eyes on your content and bring a chance of a conversion, it takes more depth.

More Read

ebola and EHR
Ebola: Are We Relying on EHR to Tell the Story?
Being a Pharma Rep Isn’t As Much Fun As It Was
Bundled Payments for Care Improvement Initiative Announced by CMS Center for Innovation
The Fiction Behind The Cost of New Drugs
7 More Simple Secrets to Engagement, Action and Sharing

Make Them Curious Enough to Click

Compelling content on your pages is imperative. But, before your prospects can read it, they need to get to your site. Google’s standard search engine result display still shows the title and a short description of your page that is usually taken from the meta description. Leverage these important elements of your content to make surfers more likely to visit your site.

First, it’s important for titles to be both keyword-oriented and enticing to readers. Don’t just title your page “Skin Cancer Symptoms.” Instead, use a helpful title such as “Identifying Four Common Skin Cancer Symptoms.” Then, follow up with a description that tells a little about what the reader can find on the page. Readers will know that you are giving a detailed guide they can use to determine what may be going on with them and whether they should seek medical help. Basic SEO practices like ensuring quick loading times, optimizing across platforms and creating detailed and up to date sitemaps, of course, still apply.

Local Optimization Helps

One new OneBox feature that can be a boon to local doctors offices is the local search results box. Google returns a set of 10 local results when people perform searches for local businesses. Make sure that your pages are optimized for local search so that you turn up in these results.

The key to continued relevance is to adapt to the changing search environment. By adjusting your content strategies to better meet the needs of your potential clients, you can continue to get valuable search engine traffic.

TAGGED:search engine marketingsemantic search
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Going the Distance: Connectivity in HealthCare

December 29, 2011
Social Media

Healthcare Content Marketing: An Industry at the Tipping Point

September 18, 2015
doctor patient relationship
BusinesseHealthMedical RecordsTechnology

We’ll Have to Get to Know Patients Better

February 18, 2015

Physician Ratings: One Orthopedic Doctor’s Experience

August 14, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?