By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics
Social Media

How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Conversion-Optimization-PPC-Healthcare-Marketing-Digital-Marketing.jpg
SHARE

 Conversion-Optimization-PPC-Healthcare-Marketing-Digital-Marketing.jpg

 Conversion-Optimization-PPC-Healthcare-Marketing-Digital-Marketing.jpg

It doesn’t matter how many prospects you address. Your online marketing success is defined by how many of those leads convert. There are many accepted tactics for improving your healthcare marketing campaign’s conversion rates. Here’s how to make sure that you are using them to their optimum effect:

Conversion rate improvement tactic: Adding a Call-to-Action
Optimize this by: Asking for a single, clear action in every CTA.

Every digital marketing piece that you offer should have some form of a call to action. What do you want the prospect to do? Do you want them to sign up for your newsletter? Call for a free consultation? Enroll in a study?

More Read

Image
Mental Health Social Sites
Would You Pick a Restaurant Based on a Health Score?
Is Social Media Worth the Risk for Pharma?
Person-Centered HealthCare: David-Michel Davies of Webby Award Fame Talks Public Health
Communicating via Patient Portal

Whatever your objective is, ask for it in a short, clear, compelling CTA. Do not try to accomplish more than one objective. This only muddies your intent and confuses prospects.

It should be easy for the prospect to complete the action. Use online sign-up forms or provide a phone number with a click-to-call button included.

Conversion rate improvement tactic: Changing the headline.
Optimize this by: Doing A/B comparisons.

You may have read that a specific type of headline is more effective. But, it is not wise to take any isolated marketing tricks on faith.

It’s important to ask questions when you see marketing tidbits. How did the writer arrive at their conclusion, particularly if there are claims like “this improves conversions by 30%!” Are your prospects similar to the test case? Were they working with an untested or a highly qualified list?

Modern digital marketing gives us more tools than ever to see what resonates with our specific list of prospective and current clients. If you want to test a variable, you can get a better idea of results by doing a split or A/B  test. Only test one variable at a time; otherwise, you will not know which change was the one that affects your conversion rate.

Conversion rate improvement tactic: Improve your ROI on PPC advertising.
Optimize this by: Regularly managing your PPC campaigns to filter out ineffective keywords and tactics.

It can feel like managing a pay-per-click campaign can turn into a full-time job. But, neglecting your campaigns can lead to spending thousands more than you need to every year.

Regularly examine your campaigns to do a bit of management and remove the dead weight. Add negative keywords so that you aren’t getting clicks that don’t convert. For instance, if “free consultation” seems to lead nowhere, pull it so that people searching that term don’t see your ad. If some zip codes seem to never convert, make your ad invisible to those visitors.

Digital marketing can sometimes seem overwhelming. But, every step you take that effectively improves your conversions can significantly increase your return on your digital marketing investment. By working regularly to increase conversions and focusing on the efforts that work the best, you can make more on every marketing dollar spent and see your practice thrive.

Healthcare Marketing Tracking, Healthcare Marketing Intelligence

TAGGED:digital marketinghealthcare marketingpatient outreach
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Epidemiological Health Benefits
Personal and Epidemiological Health Benefits of Blood Pressure Management
Health
October 13, 2025
Traumatic Brain Injuries
Understanding Traumatic Brain Injuries: What Families Need to Know
Policy & Law
October 10, 2025
Remote Monitoring touchpoints
Remote Monitoring Touchpoints Patients Will Actually Follow
Technology
October 9, 2025
dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025

You Might also Like

marketing video
Social Media

36 Uses for Video: Magnify Your Healthcare Marketing Big Time

November 25, 2014

The Disconnect Between Hospital Marketing and What Patients Need

March 6, 2012
Social Media

méridienne

July 19, 2012

The 5 Biggest Challenges Healthcare Leaders are Facing in 2015

August 5, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?