By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    medicare part d benefits
    Everything that You Need to Know About Medicare Part D
    August 15, 2022
    Best Ways to Boost Your Immune System this Winter
    Best Ways to Boost Your Immune System this Winter
    November 15, 2022
    back pain issues
    Ways to Treat Constant Back Pain
    August 21, 2023
    Latest News
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    More On Wellness Programs To Improve Health and Reduce Costs
    January 25, 2012
    Privatizing Social Security and Medicare: Who Can Defuse Political Dynamite?
    June 12, 2011
    Study: Risk of Death in Elderly Patients with Dementia Doubled with Some Antipsychotic Medications
    February 26, 2012
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How Online Reviews Are Impacting Your Medical Practice Reputation
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How Online Reviews Are Impacting Your Medical Practice Reputation
BusinessSocial Media

How Online Reviews Are Impacting Your Medical Practice Reputation

kytterberg
kytterberg
Share
5 Min Read
SHARE

And what you can do to safeguard your image

From restaurants and hair stylists to dentists and plumbers, the online reviews and recommendations from other people—complete strangers even—impact all types of businesses. What used to only be possible over a cup of coffee can now be shared about your practice throughout the online space, including sites such as Facebook, Google+ and Yelp.

And what you can do to safeguard your image

From restaurants and hair stylists to dentists and plumbers, the online reviews and recommendations from other people—complete strangers even—impact all types of businesses. What used to only be possible over a cup of coffee can now be shared about your practice throughout the online space, including sites such as Facebook, Google+ and Yelp.

More Read

Hospital Budget Problems? Break Down Costs With Smarter Software
Hospital Budget Problems? Break Down Costs With Smarter Software
How Can Hospitals Make Patient Care and Medical Info Work Together?
Why the Individual Mandate Is Important
The Importance Of Medical Labels And Supplement Labels
Patient Safety Toolkits from AHRQ

While positive reviews can help you secure new patient appointments, a few bad reviews can wreck your reputation, giving prospects a bad impression of your practice. Since negative comments tend to carry more weight, online reputation management becomes that much more critical. For this reason, it’s important that your practice takes a proactive approach to maintaining a positive image for your practice on the Web. Here’s how.

Create a Website

While having a Yelp listing and Facebook page are important for creating a buzz about your practice online, don’t underestimate the power of your practice website. Your website should be the foundation of your online image, the place where you can introduce your staff, establish credibility, offer patient education and talk about your services.  Take the time to create a site that serves as the face of your practice online; one that not only reflects your practice goals and values, but also compels your visitors to contact or visit your office.

Actively Monitor Online Conversations

As people talk about your practice online, you’ll want to be cognizant of what is being said about you. Google your practice regularly and scan the search results for unfavorable mentions. You should also set up alerts that notify you via email whenever your name or practice name is cited. In doing so, you can have a peace of mind knowing what content is being published about your practice online, and then respond accordingly if you do stumble across potentially harmful information.

Remember, not all negative reviews can be avoided, and it’s normal to acquire unfavorable comments from time to time. Take the time to listen to what your patients are saying, learn from their feedback and then take steps to improve and resolve issues as they arise.

Be Social

Don’t allow your patients to do all of the talking. Your practice should also have an engaging social media presence on leading social sites, such as Facebook and Google+. Find out where your patients are spending their time online and set up a community there. As you converse with your audience on a more human level, patients will begin to trust you and your ability to render quality, caring dental services.

Manage Online Reviews

Finally, focus on not only monitoring your reputation, but have a plan to build and grow your online reviews.  Motivate patients to review your practice by making the process simple. Hand patients an easy instruction card for leaving a Google or Yelp review as they leave your office, and add buttons to your reviews pages on your website. As you accumulate more and more positive reviews, you will be able to offset the handful of negative that will occasionally arise from time to time.

Online reputation management is important for healthcare practices of any size. It’s about creating a positive Web presence to make your practice one that patients trust and want to engage with. It doesn’t matter how great your practice is – if people don’t trust you, they won’t be interested in making an appointment. 

TAGGED:online reviews
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025
paramedics in surgical gloves and masks
How Health Choices and Legal Actions Intersect After an Injury
Health care
July 16, 2025
a woman giving a key
How Probate Planning Shapes the Future of Your Estate and Family Care
Health
July 16, 2025
a woman with kinesio tapes on her back arm
How communities and healthcare providers can address slip and fall injuries with legal awareness
Health care
July 16, 2025

You Might also Like

Hospital Capacity Management: Interview With GE Performance Solutions (transcript)

August 4, 2011

The Connected Patient Is Here

December 22, 2014

Harvard Students Design ChemoPatch for Cancer Treatments Outside the Hospital

November 14, 2013

Liking, Following, Linking, Tagging, Stumbling: Social Media is Changing the Nature of Health-Related Interactions

April 18, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?