By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthy nursing school habits
    Healthy Habits for Nursing Student Nursing School Students
    May 24, 2024
    High Deductables
    High-Deductible Insurance and Rising Bad Debt
    July 24, 2015
    How People Are Taking Advantage of Health Deals in the Recent Recession
    February 5, 2021
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How Online Reviews Are Impacting Your Medical Practice Reputation
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How Online Reviews Are Impacting Your Medical Practice Reputation
BusinessSocial Media

How Online Reviews Are Impacting Your Medical Practice Reputation

kytterberg
Last updated: October 12, 2012 4:43 pm
kytterberg
Share
5 Min Read
SHARE

And what you can do to safeguard your image

From restaurants and hair stylists to dentists and plumbers, the online reviews and recommendations from other people—complete strangers even—impact all types of businesses. What used to only be possible over a cup of coffee can now be shared about your practice throughout the online space, including sites such as Facebook, Google+ and Yelp.

And what you can do to safeguard your image

From restaurants and hair stylists to dentists and plumbers, the online reviews and recommendations from other people—complete strangers even—impact all types of businesses. What used to only be possible over a cup of coffee can now be shared about your practice throughout the online space, including sites such as Facebook, Google+ and Yelp.

More Read

Leveraging Digital Signage for Patient Education,Marketing and Service Improvement
Teaching Social Media to Cardiologists: Opening (My) Eyes and Dropping Jaws in Gotham
The Staying Power of Spine Surgery Markets
A New Way of Fighting Childhood Obesity – Through Social Media
Emergency Room – Don’t Use It For Primary Care!

While positive reviews can help you secure new patient appointments, a few bad reviews can wreck your reputation, giving prospects a bad impression of your practice. Since negative comments tend to carry more weight, online reputation management becomes that much more critical. For this reason, it’s important that your practice takes a proactive approach to maintaining a positive image for your practice on the Web. Here’s how.

Create a Website

While having a Yelp listing and Facebook page are important for creating a buzz about your practice online, don’t underestimate the power of your practice website. Your website should be the foundation of your online image, the place where you can introduce your staff, establish credibility, offer patient education and talk about your services.  Take the time to create a site that serves as the face of your practice online; one that not only reflects your practice goals and values, but also compels your visitors to contact or visit your office.

Actively Monitor Online Conversations

As people talk about your practice online, you’ll want to be cognizant of what is being said about you. Google your practice regularly and scan the search results for unfavorable mentions. You should also set up alerts that notify you via email whenever your name or practice name is cited. In doing so, you can have a peace of mind knowing what content is being published about your practice online, and then respond accordingly if you do stumble across potentially harmful information.

Remember, not all negative reviews can be avoided, and it’s normal to acquire unfavorable comments from time to time. Take the time to listen to what your patients are saying, learn from their feedback and then take steps to improve and resolve issues as they arise.

Be Social

Don’t allow your patients to do all of the talking. Your practice should also have an engaging social media presence on leading social sites, such as Facebook and Google+. Find out where your patients are spending their time online and set up a community there. As you converse with your audience on a more human level, patients will begin to trust you and your ability to render quality, caring dental services.

Manage Online Reviews

Finally, focus on not only monitoring your reputation, but have a plan to build and grow your online reviews.  Motivate patients to review your practice by making the process simple. Hand patients an easy instruction card for leaving a Google or Yelp review as they leave your office, and add buttons to your reviews pages on your website. As you accumulate more and more positive reviews, you will be able to offset the handful of negative that will occasionally arise from time to time.

Online reputation management is important for healthcare practices of any size. It’s about creating a positive Web presence to make your practice one that patients trust and want to engage with. It doesn’t matter how great your practice is – if people don’t trust you, they won’t be interested in making an appointment. 

TAGGED:online reviews
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

medical technology
BusinessMedical DevicesMedical InnovationsTechnology

Medical Technology Redefined by Forces and Innovation

May 9, 2013
drCarson
BusinessFinanceHealth ReformPolicy & Law

Dr. Carson on Health Care

April 2, 2013
#OccupyHealthcare a jacket for Ben Miller
Social Media

#OccupyHealthcare

June 18, 2012
Image
Social Media

Track Your Healthcare Social Media Marketing With Pinterest Web Analytics

March 18, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?