By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    What Are the Benefits of CBD?
    November 27, 2021
    How to Measure Adult Diapers- The Ultimate Guide to Picking the Right Size
    March 8, 2022
    medicine cabinet
    The Effect Of Finished Dosage Form Manufacturing In New Drugs
    July 5, 2022
    Latest News
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    What You Should Know Before Filling A Wrongful Death Claim
    September 28, 2020
    How To Find A Good Alcohol Treatment Center
    December 19, 2022
    HIPAA Compliance: What Is It, Why Is It Important, And How To Simplify It?
    January 24, 2023
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Looking Ahead: Digital Technologies That Will Transform the Medical Industry Forever
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Looking Ahead: Digital Technologies That Will Transform the Medical Industry Forever
eHealth

Looking Ahead: Digital Technologies That Will Transform the Medical Industry Forever

Jonathan Catley
Jonathan Catley
Share
5 Min Read
digital-medicine-hand.jpg
SHARE

As advancing technology continues to transform the medical landscape, here are four trends poised to make a major impact. In recent years, big data and increasingly sophisticated analytics systems have opened up new opportunities for medical marketers across the industry. But this is just the beginning; as the tech revolution continues full steam ahead, healthcare professionals must adapt their strategies and practices accordingly, or risk being left behind in the digital dust. Here are four emerging trends that are poised to change the healthcare industry forever.

Contents
Google and Symptom SearchPersonalized, Educational MarketingKeeping Doctors Connected: Anytime, AnywhereTelehealth Provides Convenient Care

Google and Symptom Search

Not long ago, the knowledge gathering stage of the patient path to treatment consisted of discussions with friends and family or simply consulting with a doctor. No longer: 43% of consumers now claim they turn to the internet as a primary source of health-related information. What’s more, the volume of online health queries has consistently risen at a rate of roughly 7% year-over-year. Aiming to provide a more accurate and intuitive means of internet-based self-diagnosis, Google’s Symptom Search platform allows users to enter their symptoms, and links them to related conditions, potential causes, and possible treatment options. Google’s blog claims that the service will help users “quickly get to the point where [they] can do more in-depth research on the web or talk to a health professional.” By helping to educate patients while avoiding alarmist diagnoses, symptom search empowers patients — and it can even save lives.

Personalized, Educational Marketing

Capitalizing on the internet’s growing role in the patient journey, keyword targeting enables marketers to reach patients who are actively searching for treatment options and are therefore more likely to convert. 75% of consumers want highly personalized ad experiences, and such ads typically generate 10x as many clicks than less targeted campaigns. But importantly, healthcare consumers don’t want to feel like they are being sold to — they want ads that pack a genuine educational punch. As Modern Healthcare’s Jan Greene puts it, “Critics say that healthcare providers are giving consumers fuzzy, feel-good messaging that targets their hearts more than their heads, when what the public increasingly needs is reliable cost and quality information.”

Keeping Doctors Connected: Anytime, Anywhere

As has been the case across many industries over the past decade, data-keeping systems have increasingly moved online, such that crucial information can be accessed from anywhere. Where once a physician may have had to search through paper files for pertinent patient information, recent tech innovations now allow doctors to access this information and relay it to patients or colleagues while away from the office. DrFirst, a pioneer of such technology, rolled out Backline — their secure messaging software — to facilitate doctors’ sharing of confidential information with colleagues and patients. Since patient data is subject to HIPAA, HiTech Act, and Joint Commission regulations, a secure system like Backline is necessary to streamline communication while maintaining regulatory compliance.

More Read

EHR software
Follow These DOs and DON’Ts When Comparing EHR Software
mHealth & Multi-Compliance
Eleven Chronic Disease Technologies to Watch
Who’s Who of Health Care Join Forces for SMART Technology
They’re On Their Way: MHealth and the Elderly

Telehealth Provides Convenient Care

While doctors are increasingly equipped with the resources to work outside of the traditional exam room, patients are likewise beginning to seek care remotely. Boston Medical is just the most recent medical facility to provide telehealth services, “roll[ing] out a telehealth program that enables dermatology patients to book an appointment online, fill out an online questionnaire about the skin condition for which they are seeking treatment and upload photos of their condition.” Another example is Maven Clinic, a women’s health clinic housed entirely online. Maven is an entirely new model for the medical industry: patients post their concerns on a forum; a doctor reads the post and responds with information and next steps; all appointments are held over video-chat, and all prescriptions are made without the doctor and patient ever meeting in person. Maven Clinic’s style is not for everyone, but its success demonstrates just far tech innovation can go. As the website states, “We created the type of health care we wish existed,” and this is an attitude all medical professionals should hold. As technology becomes increasingly sophisticated, it may not be long before we’re undergoing our annual exams from the comfort of our living rooms.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025

You Might also Like

Mobile Asset Management in the Hospital

June 9, 2012

Mobile Health Around the Globe: Apps on Health Storified

March 19, 2012
Twitter, Healthcare Marketing
BusinesseHealthSocial Media

Should Your Medical Practice Have a Twitter Account?

June 27, 2014
Image
Mobile HealthSocial Media

Mobile Health Around the Globe: mHealth and Social Networking in Rural Tanzania

April 16, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?