By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can Thinking Younger Make You Live Longer?
    April 20, 2011
    Image
    Obesity’s Outlook Unchanged
    June 13, 2011
    When It’s An Emergency Elderly Not Treated As Well in Hospitals
    July 16, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Marketing Home Health Care: A Major Opportunity in the United States
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Wellness > Home Health > Marketing Home Health Care: A Major Opportunity in the United States
BusinessHome HealthMobile HealthRemote DiagnosticsTechnology

Marketing Home Health Care: A Major Opportunity in the United States

David Avitabile
Last updated: November 13, 2014 9:00 am
David Avitabile
Share
3 Min Read
SHARE
home healthcare

We write a lot about technology and health care here, because I believe we have reached a watershed moment in our history where technology has finally gotten to a point that allows fundamental changes in how health care is provided, and how much it costs.

home healthcare

We write a lot about technology and health care here, because I believe we have reached a watershed moment in our history where technology has finally gotten to a point that allows fundamental changes in how health care is provided, and how much it costs. Perhaps the biggest area where this is evident is in home health care and our aging population. For companies marketing home health care products and services, or those who may be looking for the next major growth area in health care the demographics speak for themselves.

Consider these facts:

  • Between 2008 and 2030, the number of people living in the United States over the age of 65 is expected to almost double
  • The average daily rate for nursing home care is estimated to be $189
  • At the same time that demand for health care services will increase due to an aging population, we have a nursing shortage in the United States that is projected continue

These statistics highlight the critically important role that home health care, and the technologies that enable people to remain in their homes for as long as possible, will play in helping the US manage an aging population and escalating health care costs.

More Read

Is Your Online Community a Ghost Town?
Vegan, Vegetarian, Or Keto? How To Talk To Your Kids About Diet Choices
Wound Market CAGRs by Segment and Region, Worldwide
Two Hospital PR Case Examples: One Bizarre, One Just Crazy
Case Study: Improving “The Market” Slide in a Medical Presentation

Home health care, and remote health monitoring are two factors contributing to explosive growth in telemedicine. Wireless remote monitors, integration of cellular technologies, and smart appliances are all now entering people’s homes. And as the medical community struggles with the challenges of increased demand on on primary care and specialist physicians, and increasing pressure to reduce costs, remote patient care and home health monitoring could provide some of the answers.

The majority of elderly people want to stay in their homes for as long as possible. Researchers, health care experts and the media call this “aging in place.” In fact, a 2005 survey by AARP found that 89 percent of people age 50 and older said they would prefer to remain in their home indefinitely as they age.

For companies marketing medical devices, diagnostics and health care services, these statistics represent a major opportunity. And hopefully, the major advances we are seeing in mobile health technologies, telemedicine, cloud-based products and services and cellular technology will all contribute to better, and more affordable health care for all Americans.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

medicare costs
BusinessPolicy & Law

Medicare Is Not Free

August 5, 2013
Technology

Enhance FO Operational Efficiency In Healthcare And BI Reports

April 13, 2020
eHealthTechnology

Here’s How Blockchain Influences The Healthcare Sector

December 12, 2018
eHealthHealth careHealth ReformTechnology

5 Reasons Big Data Adoption is Slow in Healthcare

June 7, 2017
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?