We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Marketing Home Health Care: A Major Opportunity in the United States
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Wellness > Home Health > Marketing Home Health Care: A Major Opportunity in the United States
BusinessHome HealthMobile HealthRemote DiagnosticsTechnology

Marketing Home Health Care: A Major Opportunity in the United States

David Avitabile
David Avitabile
Share
3 Min Read
SHARE
home healthcare

We write a lot about technology and health care here, because I believe we have reached a watershed moment in our history where technology has finally gotten to a point that allows fundamental changes in how health care is provided, and how much it costs.

home healthcare

We write a lot about technology and health care here, because I believe we have reached a watershed moment in our history where technology has finally gotten to a point that allows fundamental changes in how health care is provided, and how much it costs. Perhaps the biggest area where this is evident is in home health care and our aging population. For companies marketing home health care products and services, or those who may be looking for the next major growth area in health care the demographics speak for themselves.

Consider these facts:

  • Between 2008 and 2030, the number of people living in the United States over the age of 65 is expected to almost double
  • The average daily rate for nursing home care is estimated to be $189
  • At the same time that demand for health care services will increase due to an aging population, we have a nursing shortage in the United States that is projected continue

These statistics highlight the critically important role that home health care, and the technologies that enable people to remain in their homes for as long as possible, will play in helping the US manage an aging population and escalating health care costs.

More Read

How To Manage Mental Health As An Entrepreneur
Unintended Consequences of Changing the Current 510K System for “Moderate Risk” Devices
Shocker: What’s Really Behind the CVS Tobacco Announcement
January 9-12, 2012 OneMedForum San Francisco
Video Released of TEDMED Talk on Focused Ultrasound

Home health care, and remote health monitoring are two factors contributing to explosive growth in telemedicine. Wireless remote monitors, integration of cellular technologies, and smart appliances are all now entering people’s homes. And as the medical community struggles with the challenges of increased demand on on primary care and specialist physicians, and increasing pressure to reduce costs, remote patient care and home health monitoring could provide some of the answers.

The majority of elderly people want to stay in their homes for as long as possible. Researchers, health care experts and the media call this “aging in place.” In fact, a 2005 survey by AARP found that 89 percent of people age 50 and older said they would prefer to remain in their home indefinitely as they age.

For companies marketing medical devices, diagnostics and health care services, these statistics represent a major opportunity. And hopefully, the major advances we are seeing in mobile health technologies, telemedicine, cloud-based products and services and cellular technology will all contribute to better, and more affordable health care for all Americans.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5KFollowersLike
4.5KFollowersFollow
2.8KFollowersPin
136KSubscribersSubscribe

Latest News

Common Questions About Tirzepatide and Medical Monitoring -- AI-generated illustration
Common Questions About Tirzepatide and Medical Monitoring
Health
October 26, 2026
How Road Trauma Injuries Place Demands on Healthcare That Go Beyond the Examination Room  -- AI-generated illustration
How Road Trauma Injuries Place Demands on Healthcare That Go Beyond the Examination Room 
Global Healthcare Policy & Law
October 15, 2026
Why Music Gives The Brain A Workout -- AI-generated illustration
Why Music Gives The Brain A Workout
Infographics Wellness
October 14, 2026
A Hydration And Heat Guide For Youth Cheer -- AI-generated illustration
A Hydration And Heat Guide For Youth Cheer
Infographics
October 13, 2026

You Might also Like

23andMe FDA warning
DiagnosticsMedical EthicsMedical InnovationsPolicy & LawWellness

BioPharma Beat: 23andMe – Now What?

December 4, 2013
improve patient experience
BusinessHospital Administration

How to Improve Your Practice’s Patient Experience

May 5, 2022
BusinessMedical Ethics

Big Pharma: Direct to Consumer Marketing Is Unethical

March 24, 2014
best natural remedies
Home HealthWellness

Best Natural Remedies Everyone Should Know About

August 24, 2020
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2026 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?