By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Marketing When Your Waiting Room Is Full
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Marketing When Your Waiting Room Is Full
Business

Marketing When Your Waiting Room Is Full

Jonathan Catley
Jonathan Catley
Share
4 Min Read
SHARE

Patient care, staffing issues, reimbursement challenges, and charting requirements comprise a significant portion of a physician’s daily activities.

Contents
  • Why ongoing marketing is necessary
  • Start with your website
  • Develop other digital marketing forums

Patient care, staffing issues, reimbursement challenges, and charting requirements comprise a significant portion of a physician’s daily activities. Marketing is often a static activity, rarely on a doctor’s radar until his or her practice experiences a trend of decreasing patient visits. Savvy physicians have come to understand that active marketing campaigns can prevent these dips in patient volumes. An engaged marketing process can increase the number of physician visits, new patient admissions, and referrals as well as stabilize reimbursements.Medical Practice Marketing

Why ongoing marketing is necessary

People want quality healthcare, but they also want flexible appointment hours, limited wait times, efficient paperwork, and ease of communication. In short, they want a level of customer service that challenges traditional systems. To attract today’s medical consumers, physicians must provide this level of service and change their understanding of marketing.

Dynamic websites and interactive social media connections are keys to expanding a patient data base. However, success with these marketing tools requires ongoing and active participation on the part of the medical practice. The goal is to distinguish your practice from others, communicate those differences effectively, and create an ongoing relationship with those you serve.

More Read

health_insurance_medical_costs: Alec
More Medical Monopoly: How Steve Brill Got It Wrong
Rising Healthcare Cuts Raises the Debate for Private Care in the U.K.
Online Patient Reviews: Power, Influence and Muscle to Grow Even Bigger
3 Tips from a Meaningful User on Attesting for Meaningful Use
From the Health Innovator’s Collaborative: Providing Better Care with Less

Start with your website

With over 87% of adults using the internet, your website can be one of your best marketing tools to maintain and grow your practice. It is important to:

  • Keep staffing, office hours, services, and other information current.
  • Determine what differentiates you from other physicians and highlight these unique qualities in your practice description.
  • Utilize search engine optimization techniques (SEO) to ensure that potential patients are able to quickly find your site on Search Engines.
  • Drive traffic to your website using other digital marketing advertising channels like PPC, Re-marketing, Display Advertising and Content Networks. 
  • Maintain an active blog to keep patients engaged with your practice and educate the local community on various diseases.

Develop other digital marketing forums

Take advantage of digital listings/platforms that people use when searching for a new physician. Also consider sites targeted to people who have recently relocated and are likely to need a local healthcare provider. Keep your message consistent over these sites and review them a minimum of every few weeks to assure the information is accurate and to assess their effectiveness.

There are a myriad of digital forums that may provide effective marketing opportunities for your practice. However, be practical in your choices given the characteristics of your practice. A Facebook page can be an effective marketing tool if your target patient population is likely to be on Facebook. An active Facebook presence could expand patient outreach for a women’s health practice but not a geriatric-based one. Remember, if you choose to establish a presence in any social media environment, that presence must be ongoing to serve as a successful marketing tool.

Review sites such as Yelp, Healthgrades, Vitals or MD.com can help or hinder your practice. Be proactive and create a SEO centered listing and encourage satisfied patients to post reviews.

A successful practice must view marketing as an ongoing process meant to attract new patients and engage current ones. Maintain those connections through blogs and interactive social media to help stabilize and grow your business.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

FinanceMedical Education

How Do I Become A Clinical Documentation Specialist?

June 26, 2019
biopharma beat
BusinessFinanceHealth ReformMedical EthicsMedical InnovationsPublic Health

BioPharma Beat: We Want Healthcare at Any Price – Until We Have It

May 7, 2014
Improving claim denial rates
BusinessFinance

15 Reasons Your Claims May Have Been Denied

August 19, 2014

Payor Contract Compliance and Tracking Reimbursements: Are You Being Paid Correctly?

September 9, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?