By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    HIPPA compliance
    How Medical Office Staff Can Make Your Practice HIPAA Compliant
    October 29, 2021
    Everything you need to know about hyaluronic acid treatment
    Everything you need to know about hyaluronic acid treatment
    February 10, 2022
    Which Mushroom Capsules Are Good for Your Health?
    May 5, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    ID-100249250
    8 Months Until ICD-10 Implementation: What to Know
    February 23, 2015
    What To Know About The Palatable Career Of A Dietician
    August 1, 2019
    cloud services
    Evaluating and Choosing Healthcare Cloud Service Providers
    February 2, 2024
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Nearly All US Hospitals Use Social Media: Now What?  
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Nearly All US Hospitals Use Social Media: Now What?  
BusinessHospital AdministrationSocial Media

Nearly All US Hospitals Use Social Media: Now What?  

Lonnie Hirsch
Lonnie Hirsch
Share
4 Min Read
social media
SHARE

social mediaVirtually all US hospitals now have a social media presence, with widespread adoption having increased significantly in the past few years. But a recent study suggests that hospitals are continuing to search how best to realize a meaningful purpose and payoff from social media (SM).

social mediaVirtually all US hospitals now have a social media presence, with widespread adoption having increased significantly in the past few years. But a recent study suggests that hospitals are continuing to search how best to realize a meaningful purpose and payoff from social media (SM).

“This dramatic increase in social media use may show the increasing value of social media to hospitals to potentially improve market share, engage with patients, increase profitability, or advance their missions in health and healthcare,” according to the study published in the Journal of Medical Internet Research (JMIR).

The question for marketing executives is: Is your social media program producing meaningful and measurable results?

More Read

Looking for Lucrative Customers: Hospital Marketing Gets Serious
How To Cater For Different Learning Styles When Training Employees
Fee-for-Service Again
Class Helps People Help Elders
Connectivity In Medical Devices Provides Critical Information in Real Time

Who’s using what SM platforms?

The picture of social media use that appears from the data paints a nearly universal awareness that social media in general is a useful conduit. But of the dozens of SM platforms, there are four that top the list.

“Of the total 3,371 US hospitals identified, the adoption of social media websites varied across platforms, with:

  • 3,351 (99.41%) having a Facebook account
  • 3,351 (99.41%) having a Foursquare account
  • 3,342 (99.14%) having a Yelp account
  • 1,713 (50.82%) having a Twitter account

“Overall, 1,699 (50.40%) hospitals had accounts on all four platforms. Few hospitals (42/3371, 1.25%) used just one or two types of social media platform. Large, urban, private nonprofit, and teaching hospitals were more likely to have higher utilization of these accounts,” the study says.

Study: Maps of social media utilization for hospitals

Study: Maps of social media utilization for hospitals

Social media has aim points, but may or may not be hitting the target…

“The relationships between hospital-associated social media activity, patient choices, clinical processes and outcomes, and hospital profit margins are unknown and almost certainly evolving rapidly.

“At the same time, it has become increasingly critical to find effective ways of communicating with patients outside of clinical settings. Mail and telephone communication channels that dominated the past are being supplemented or replaced by new media channels, and this is occurring faster in some demographic segments and hospitals than others.”

National survey data, such as the study from JMIR [available here], provides a useful overview. But an investment in social media requires meaningful information about local results. SM goals, and the measure of return, need to be connected to meaningful business information:

  • Increased revenue or growth
  • Reduced costs or expenses
  • Enhanced patient satisfaction

Although, as this study shows, most hospitals have now adopted at least one social media platform. And, depending on marketing considerations, the utilization of social media varies. For most, social media has yet to deliver to its full potential.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025

You Might also Like

healthcare marketing
Business

Digital Marketing Pitfalls and How to Avoid Them in Healthcare

March 3, 2015
flexible spending accounts
BusinessFinance

Fall Marketing Strategy: Financial Advantage Reminder for Patients

November 18, 2013
7 Ways to Prepare Your Staff for Better Patient Interactions
Hospital Administration

7 Ways to Prepare Your Staff for Better Patient Interactions

November 3, 2017
medical lab business
BusinessHospital Administration

Tips for Starting a Medical Lab Business

January 25, 2022
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?