Pill Bottle Warnings Go Unnoticed
- The color of the label had no effect on the probability that participants would notice it.
- 100% of both groups looked at the white pharmacy label.
- When participants fixated on the warning labels, recognition rates were 61.7% for young adults and 54.0% for the older group.
- When they failed to fixate on the labels, rates were low — 23.9% for the younger group and 9.5% for the older volunteers.
Wonder how this bottle would test?