By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Psychological Tactics to Use for your Social Media Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Marketing > Psychological Tactics to Use for your Social Media Marketing
Marketing

Psychological Tactics to Use for your Social Media Marketing

Ryan Kh
Ryan Kh
Share
6 Min Read
physician marketing
Shutterstock Licensed Photo - By Have a nice day Photo | stock photo ID: 1082292722
SHARE

When it comes to growing your social media or marketing your products on one of the many platforms, it doesn’t just come down to chasing followers, comments and likes.

Contents
  • Social Proof
  • Fear of Missing Out
  • Influencers
    • Conclusion

Whilst these do add a level of validity to your brand, there are other tactics you can deploy to really add legitimacy to you and your feed. Here are some of the most important psychological tactics to use for your social media marketing.

Social Proof

Possibly the most important psychological tactic is social proof. If you are marketing a lifestyle brand or yourself, this is one tactic you are going to need to read up on.

The thing with social proof is that you can build it yourself, but you need to be dedicated and you need to be collaborating with other users. Social proof is where people copy the actions of others in an attempt to undertake the same behaviour.

More Read

The Doctor Becomes The Patient: Lessons Learned From Wearing A Gown
Improving Patient Satisfaction: What’s Holding Doctors Back?
How To Succeed At Healthcare Marketing On Instagram
Digital Marketing For Healthcare: What You Need To Know
Why Dental Offices Need a Custom Mobile Application?

The idea is if that so many people behave in a certain way, it must be the correct and accepted behaviour. So how do you build social proof?

One of the best ways to build it is to use endorsements or collaborations. If you can access an influencer in your niche that has a high level of post engagement and following, then you can work with them to get them to market your product or service.

The thing about social proof is that it is so much more than just marketing, you are building a behaviour around your product or service and attempting to legitimise it and put it into the mind’s eye of the consumers. So, before you release your latest marketing strategy for your product, think if there is anything more you can do to add rigour to it.

Fear of Missing Out

Fear of missing out is a very, very real phenomenon, we’ve all heard the saying FOMO and this emotion transcends events that we are missing or the holiday with friends that we can’t go on. It also works in the marketing world.

There are multiple ways that you can leverage this emotion to your advantage. The first way would be to utilise particular pathways on social media that have a finite amount of time attached to them, such as Instagram stories. You can attach a discount code, only to your stories and make it clear that once the story has expired, the discount code will also expire.

This means that you will give your audience a sense of urgency and it is this urgency and worry of missing out that will trigger them to buy into your product.

Growthoid says, that the other way you can leverage this emotion is by releasing a product with only a limited number in the run. You are now turning your product into a sought after, exclusive item that people will want to engage with.

However, if you do start releasing single run items, you must keep them as such. Too often companies release limited edition or single run items, only to add them into their lines permanently later on.

This removes the legitimacy behind your selling tactics and could also result in consumers not buying into the initial release if they think it will be made a permanent fixture later on.

Influencers

You can sit in either the lover or hater camp, but influencers really do influence audiences and get people to invest in products and services. According to Task Ant, you should let them do what they are good at and push your product out for you down marketing channels that you may not have previously explored.

Make sure the influencer you are using matches your values and the messaging you are putting out across your brand, you don’t want to be in the situation of a mismatch of values, as this can result in your consumers walking away from both your marketing strategy and your product as a whole.

It is easy to get excited in these times, especially if you see a campaign taking off, but remember to take a step back and really evaluate the influencer you want to use to make sure they are a good fit.

Conclusion

Human emotions and behaviour are something that can be easily leveraged when you are selling a product or service.

Utilize strategies such as social proof and the emotion of fear of missing out brings to add legitimacy and urgency to your campaign. If you want to add more weight behind what you are doing, leveraging an influencer can also help you succeed in your marketing goals.

TAGGED:physician marketingPhysicians
Share This Article
Facebook Copy Link Print
Share
By Ryan Kh
Follow:
Ryan Kh is an experienced blogger, digital content & social marketer. Founder of Catalyst For Business and contributor to search giants like Yahoo Finance, MSN. He is passionate about covering topics like big data, business intelligence, startups & entrepreneurship. Email: ryankh14@icloud.com

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Epidemiological Health Benefits
Personal and Epidemiological Health Benefits of Blood Pressure Management
Health
October 13, 2025
Traumatic Brain Injuries
Understanding Traumatic Brain Injuries: What Families Need to Know
Policy & Law
October 10, 2025
Remote Monitoring touchpoints
Remote Monitoring Touchpoints Patients Will Actually Follow
Technology
October 9, 2025
dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025

You Might also Like

Putting Physician Practices Into Context

December 12, 2012
Marketing

Actionable Digital Marketing Tips To Grow Your Practice

November 20, 2018
Health careMarketing

3 Steps To Create Your First Healthcare PPC Campaign

December 11, 2018
BusinessMarketing

5 Creative Ways to Advertise in the Healthcare Industry

August 31, 2020
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?