By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can Thinking Younger Make You Live Longer?
    April 20, 2011
    Image
    Obesity’s Outlook Unchanged
    June 13, 2011
    When It’s An Emergency Elderly Not Treated As Well in Hospitals
    July 16, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: The Singularity of Hospital Branding Success
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > The Singularity of Hospital Branding Success
eHealth

The Singularity of Hospital Branding Success

Stewart Gandolf
Last updated: January 27, 2016 2:33 pm
Stewart Gandolf
Share
5 Min Read
SHARE

brand singularityIf today’s patient-now-informed consumer isn’t at the center of your branding universe, you don’t have an effective brand.

In the rarified world of physics and mathematics, “singularity” is a point at which a function takes an infinite value. Sci-fi readers find the term applied to “space-time when matter is infinitely dense, as at the center of a black hole.”

brand singularityIf today’s patient-now-informed consumer isn’t at the center of your branding universe, you don’t have an effective brand.

In the rarified world of physics and mathematics, “singularity” is a point at which a function takes an infinite value. Sci-fi readers find the term applied to “space-time when matter is infinitely dense, as at the center of a black hole.”

More Read

Interactive: A Status Report on Health Information Technology in the States
Autism On Tape: Using Video To End Dx Delays, Boost Service Access
The Healthcare Omnichannel Challenge
Telehealth: How Companies are Managing Employees’ Mental Health
Doctors and Nurses in a Twit about Technology Destroying Healthcare

And, for those of us doing battle for top-of-mind branding and brand recognition, hospitals and doctors need to find and communicate the infinite value “singularity” that declares why or how you are recognizable, different and better than the competition.

Unfortunately, many providers and hospitals are slow to accept the sweeping changes in healthcare, clinging to “old school” traditional attitudes and systems that (a) fail to effectively differentiate their brand, and (b) fail to fully embrace today’s consumer-oriented society as a business fact-of-life.

Lessons in success…

Insightful large enterprises and main street stores understand that consumers expect them to cater to the needs of the paying customer. And the best of the brands that consumers like you and I want to do business with are, first and foremost, customer-centric. For example, what comes to your mind with the mention of:

  • AMAZON points to its “customer experience culture” as a primary factor in its success. Amazon has no stores, but it’s bigger than Walmart.
  • An army of fanatical followers and loyal customers follow APPLE and its consumer electronics products. Its billions in market capitalization exceed the GDP of hundreds of countries.
  • STARBUCKS sells coffee, but hundreds of other vendors do, also. It’s reasonable to conclude that Starbucks’ success is more the product of the unique customer’s experience than the beverage.

Who is at the center of your hospital brand?

Many, if not most, hospitals and health systems communicate the patient-focus concept of caring in their tagline. And in fairness, most providers strive for a culture of concern and satisfaction. But an assembly line legacy still exists below the surface. The old school hospital foundation was built on satisfaction for their doctors, and for the operating convenience of the facility.

Marketing savvy doctors and truly innovative hospital communicators are working to reinvent healthcare’s delivery system as a customer-focused service product. Giant ships take miles to turn, and old ways are glacially slow to change.

But the singular concept that will eventually lead to success in branding is for healthcare to steer away from being operational driven. This requires a completely fresh perspective, a blank piece of paper, and delivering a uniquely superior product rooted in what the consumer needs and wants.

As the nation’s health care system continues to redefine its place and purpose, and as medical competition continues to intensify, a critical change factor is that consumers have choices. Patients get a meaningful vote. They recognize exactly what they want and what kind of experience they truly appreciate.

Unlike any time in the past, the singularity of success in hospital branding puts the patient at the center of infinite value.

We’d like to hear what you think, and we welcome your comments. And for related resources, connect with the following articles. Or connect with us today for a confidential conversation.

  • Thinking Forward: Taking Your Hospital Brand to the Next Level
  • Healthcare Branding: That Was Then. This Is Now.
  • 5 Key Concepts to Bolster Your Hospital Brand

Stewart Gandolf, MBA

Author information

Stewart Gandolf
Stewart Gandolf
Chief Executive Officer and Co-Founder at Healthcare Success Strategies
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a “rock-n-roll daddy” to two wonderful girls.
TwitterGoogle+LinkedIn

The post The Singularity of Hospital Branding Success appeared first on Healthcare Success.

TAGGED:brandinghealth marketinghospital administration
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

Office Ally Partners With Ideal Life for Remote Patient Monitoring

August 24, 2011
Image
eHealthMobile Health

Mobile Health Around the Globe: Sweden – The Virtual Pharmacist

June 4, 2012
healthcare mobile app
eHealthMedical InnovationsMobile HealthWellness

Would You Use Your Smartphone as a Therapy Tool?

July 8, 2013

Free Health Care Website: Consider the Business Model

February 1, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?